Description

I am a result driven, highly skilled, Conversion Rate Optimisation specialist with strong experience working in fast paced organisations. With over 10years experience in digital analytics and Conversion optimisation, I have led and contributed to evidently improving customer experience of these organisations.

Having key skills in Web Analysis, User experience, Conversion Rate Optimisation, E-commerce, Segmentation, Personalisation, CRM and Customer Insight Analysis. I am keen to contribute to the economic growth of your business.

I have worked with large ecommerce businesses in the past including Argos (Homepage with most volume in the UK), Samsung, Virgin media and British Telecoms (biggest telco in the UK).

In my roles working for these businesses, I have led and or supported the planning and execution of the test road maps, analysis and reporting on optimisation efforts and communicating results and findings to senior stakeholders.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Firacard
Digital Analytics specialist
ARTS AND CRAFTS
August 2021 - May 2023 (1 year and 9 months)
London, United Kingdom
- Set up Google Analytics & Google Tag Manager and other analytics platforms, from scratch and auditing existing setups to help clients with a deeper understanding of how their sites are performing.
- Attend new clients meeting to discuss Analytics and CRO opportunities.
- Responsible for the development and documentation of processes and initiatives for Analytics and CRO across the agency.
- Responsible for recruiting, selecting, and training employees
- Managed and Liaised with the various internal and external teams (Development team, Designers, UX, Data planners and Client services) to develop workflow
- Managed and trained members of immediate team and wider team on web analytics tools
- Setup tests using Optimizely, Google experiment and Adobe Target for clients across the business.
Adobe analytics ab test google optimize ga4 google analyt analytics looker google data studio
R-nd
CRO Specialist
DIGITAL AND IT
April 2019 - May 2023 (4 years and 1 month)
Remote, United States
- Implement A/B testing using AB Tasty, Google Optimize, Adobe Target, Optimizely, VWO
- Manage digital optimisation streams including AB, & Multi-Variant (MVT) tests, personalisation, and session replay initiatives across multiple platforms
- Develop understanding of digital customer journeys and how targeting and personalisation can be used to improve satisfaction and/or conversion.
AB Tasty Google Analytics Google Tag Manager Microsoft Powerpoint