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Oyindamola OlofinluaOO

Oyindamola Olofinlua

Content Writing, Editing, UX Writing

€450/day
Uckfield, GB
8-15 years

Average response time: 1 hour

About Oyindamola

Hello There!

My name is 'Damola. I am a writer, editor, product marketer, brand communicator and growth hacker. I have extensive experience of over a decade in communications strategy creation, management and deployment, executive management, internal communication, crisis management, audience analysis, content development and dissemination, and people management, among others.

I would love to add value to your brand, especially by bringing to the fore my knowledge and experience in maximising communications for growth through various channels – digital and offline.

I've worked with Founders, C-suite Executives, and Marketing Communications Executives in several industries including:
• Not-for-Profits,
• Financial Technology,
• HR Technology,
• E-Commerce
• Academia,
• Banking, and
• Publishing.

In these years, I have helped these individuals and organisations to:
a. Increase their brand value and valuation,
b. Boost profit margins through marketing their products and services, and
c. Improve the brand perception of their executives within and outside their primary industries.

All these and more, I will bring on board.

I would also appreciate an opportunity to share more details about the value I can add to your organisation, at your earliest convenience.

Regards,
'Damola Olofinlua
  • English

    Native or bilingual

  • Yoruba

    Fluent

Remote only
Primarily works remotely

Experience

  • Tranter IT
    Marketing Communications Manager
    October 2022 - Today (3 years and 8 months)

    • Overseeing integrated marketing (PR, advertising, internal comms, events, etc) for Tranter's subsidiaries – Tranter IT, loT Africa, Bullseye Digital Manpower, and Tranter International.
    • Developing and implementing detailed B2B and B2C marketing and communications strategies and plans for Bullseye, an edutech in the group of companies, maxing sign-ups in the first month.
    • Increasing average lead conversion from an average of 5 per quarter per brand to over 25 per quarter per brand by deploying events, paid social, paid search, email marketing, channel campaigns, among others.
    • Initiating the process of overhauling the brand perception of Tranter IT and positioning it as an industry leader, leveraging governance, experience, discovery and tracking.
    • Delivering thought leadership content to influence customers, industry specialists, research analysts, key editors in the press, and other third parties.
    • Collaborating with Sales and Technical teams to communicate the value proposition of products and support the selling process of products.
  • SystemSpecs Group
    Product Marketing & Brand Communications Manager
    November 2021 - October 2022 (11 months)

    • Coordinated marketing comms, including the development of budgets, for SystemSpecs and her subsidiaries, Remita Payment, HumanManager, and SystemSpecs Technology, working with Engineering and Sales.
    • Drove transactions up for Remita to over 5 million valued at $7b monthly through integrated marketing, based on user analysis, need, and pain points.
    • Timely managing and improving the brand's perception and positioning as an industry leader, leveraging the media through targeted key messaging and brand storytelling.
    • Developed and implemented pre-launch brand analysis and performance based go-to-market plans for FundaCause, HumanManager Flex, and other new products.
    • Developed content partnership and engagement strategies for online influencers and bloggers with cumulative followership of 1M+ and managed all vendors.
    • Managing C-suite executives for results and effectively reporting—in a timely manner—campaign impact including ROI.
  • SystemSpecs Group
    Communications and Media Relations Manager
    December 2015 - November 2021 (5 years and 11 months)

    • Saved the company $4.7m through effective reputation management during the Treasury Single Account (TSA) crisis of 2015/16.
    • Delivered over 50,000 new users for the Remita app in three months through a marketing campaign (leveraging targeted content), despite challenges with the app.
    • Ensured correct and appropriate information is in the media about the organisation, in order to attain improved sales and greater mindshare.
    • Executed targeted account-based marketing activities for Remita's corporate clients – 8,000+ customers, leading to increased brand perception and endearment.
    • Developed partnership strategy with key relevant organisations like Google, SMEDAN and Samsung to achieve various marketing objectives.
    • Developed and executed paid social campaigns, Google Marketing Solutions and other digital marketing campaigns to meet CPA and ROAS target.

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Education

  • Bachelor of Arts
    OBAFEMI AWOLOWO UNIVERSITY
    2010
    Bachelor of Arts - BA, English Studies
  • Master of Arts
    University of Lagos
    2014
    Master of Arts - MA, English and Literary Studies

Skill set (9)

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