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Ozan ToksoyOT

Ozan Toksoy

Growth and Performance Marketing / Product Lead

€550/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Ozan

I help companies scale their acquisition and paid media performance using a data-driven, multi-channel approach.
My focus is on building and optimizing campaigns that reduce CAC, improve ROAS, and accelerate predictable growth across Meta, Google, TikTok, and LinkedIn.

I support clients across multiple industries, each with tailored strategies depending on their vertical:

  • Fintech → generating high-intent leads and optimizing qualification funnels
  • E-commerce → increasing sales, ROAS and scaling profitable product campaigns
  • B2B SaaS → driving demo requests, inbound leads and optimizing acquisition funnels across LinkedIn & Google
  • EdTech → boosting sign-ups and lowering CPL through full-funnel paid media
  • Real Estate → generating inbound inquiries through hyper-localized targeting
  • Health & Medical Tourism → improving lead quality while keeping acquisition costs efficient

Typical work I do for clients:
  • Designing and executing full-funnel paid media strategies
  • Managing Meta Ads, Google Ads, TikTok Ads & LinkedIn Ads end-to-end
  • Creating high-performing creatives and audience structures
  • Implementing tracking, conversion APIs, and measurement frameworks
  • Running continuous A/B tests, performance audits, and scaling roadmaps

I bring a product-focused mindset, optimizing user journeys, funnels and conversion paths to ensure that paid traffic translates into real business outcomes.



Tools I work with daily:
Meta Ads Manager, Google Ads, Google Analytics 4, TikTok Ads Manager, LinkedIn Campaign Manager, Tag Manager, Conversion API setups, Shopify.

If you need clear growth actions, hands-on campaign management, or a reliable consultant to improve your digital acquisition metrics, I’d be happy to help.
  • English

    Native or bilingual

  • Turkish

    Native or bilingual

  • German

    Conversational

Remote only
Primarily works remotely

Experience

  • Nenne Digital
    Freelancer & Founder
    March 2020 - Today (6 years and 3 months)
    Berlin, Germany
    Providing ongoing freelance consulting and performance marketing services across multiple industries.
    Currently supporting clients such as Qarabag Football Club (E-commerce), Moza Home GmbH, Sleep & Bed Poland, and several companies in fintech, health tourism, and real estate.

    I help these brands scale their growth and digital acquisition funnels by managing and optimizing their full digital advertising stack, including:

    Meta Ads (Facebook & Instagram)

    Google Ads

    TikTok Ads

    LinkedIn Ads

    My work focuses on improving ROI, reducing acquisition costs, building high-impact campaigns, and creating long-term marketing strategies tailored to each vertical.



  • FastAdWise.ai Inc.
    Founder / Product Lead
    January 2025 - Today (1 year and 5 months)
    • Founded and led development of FastAdWise.ai, a Meta Ads automation platform powered by Generative AI.
    • Built MVP with a distributed team (AI engineers, frontend/backend developers, BI analyst).
    • Defined core features: auto-strategy generator, smart budget recommendation, campaign health alerts.
    • Created roadmap and sprint structure using JIRA & Trello; managed end-to-end product delivery.
    • Led design of a custom LLM-powered module trained on real e-commerce ad performance data, enabling personalized campaign planning through fine-tuned strategic prompts and validated data patterns.
    • Achieved 35% higher ROI during pilot testing across 11+ e-commerce clients.
  • Concentrix GmbH
    Senior Meta Marketing Specialist
    September 2021 - August 2025 (3 years and 11 months)
    Berlin, Germany
    • Planned and executed full-funnel acquisition strategies for app, fintech, and e-commerce clients across Meta Ads
    • Improved customer acquisition cost by 18% by refining audience segmentation and campaign structure.
    • Delivered sustainable growth for 20+ SMBs by aligning paid media execution with business KPIs across multiple verticals.

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Education

  • MBA –
    Berlin School of Business
    2021
    MBA –
  • BSc in Elctronics Engineering
    Istanbul Dogus University
    2018
    BSc in

Skill set

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