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Pablo BerckmansPB

Pablo Berckmans

Google Ads Specialist | B2B Performance Marketing

€650/day
Brussels, BE
3-7 years

Average response time: 4 hours

About Pablo

Looking to scale your B2B business with Google Ads that
actually deliver results? You're in the right place.

I'm Pablo, founder of Digi-Brew. I help B2B companies and
e-commerce businesses build profitable advertising systems
using Google Ads, Meta Ads, and AI-powered marketing
automation. My specialty: transforming ad spend into
measurable revenue growth.

Since 2023, I've managed campaigns for 15+ clients across
construction, digital services, education, and e-commerce.
Results include: 4x ROAS improvement for a Benelux B2B
client (Ducomat), complete tracking overhaul and SEO
strategy for multiple e-commerce brands (Solicon), and
consistent 28%+ conversion rate increases through
data-driven optimization.

How I work: I start with a full audit of your current setup
(GA4, GTM, tracking). Then I build or optimize your
campaigns with weekly performance reviews, transparent
reporting, and continuous A/B testing. You'll get Slack
updates, clear dashboards, and actionable insights—not
vanity metrics.

Ready to grow? Contact me to discuss your project. I respond
within 24 hours and offer a free 30-minute audit call.
  • Dutch

    Native or bilingual

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Brussels (up to 50km)

Experience

  • PUBLIO (Publio Reclame Atelier)
    Visual Communication & Signage
    March 2026 - Today (3 months)
    • • Expanded keyword targeting strategy to 50+ keywords per category (signage, vehicle wrapping, 3D logos)
    ◦ • Optimized landing pages for conversion rate improvement
    ◦ • Set up Google Ads A/B testing with 50/50 budget splits
    ◦ • Conducted competitive analysis across Belgian signage market
    ◦ • Extracted and developed content case studies (Schepens Company project)
    ◦ • Leveraged 22+ years market experience and 5/5 Google Reviews rating in positioning
  • PETPRET.BE
    Pet Supplies
    March 2026 - Today (3 months)
    • • Implemented automated SEO content pipeline for pet products and care guides
    ◦ • Developed long-form article strategy (1,500-3,000 words) with E-E-A-T optimization
    ◦ • Conducted SERP analysis and competitive gap identification
    ◦ • Created internal linking strategy to product pages
    ◦ • Produced keyword research and content brief automation system
  • SOLICON
    Web Development &
    January 2026 - Today (5 months)
    • • Developed market visibility strategy for Drupal specialization
    ◦ • Facilitated in-house brainstorming workshops (2.5-hour strategy sessions)
    ◦ • Created competitive positioning framework
    ◦ • Designed expert council approach for strategic planning
    ◦ • Built team-wide participation engagement strategy

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Education

  • Bachelor of Science in Journalism
    Arteveldehogeschool
    2012
    Bachelor's degree, Journalism

Certifications

Skill set

Categories