Pamela Dayekh

I’m a PPC and Social Media Account Manager specialising in building and optimising high-performing campaigns across Google, Microsoft, and Meta Ads.

With a background as an ex-Microsoft Advertising Account Manager, trained by Google Ads specialists, I bring an inside-out understanding of ad platform systems, bidding algorithms, and optimisation workflows. During my time managing a diverse portfolio of clients, I assisted accounts generating over $800K USD in total revenue, helping brands scale efficiently through structured campaign architecture, advanced audience segmentation, and data-driven decision-making.

My technical expertise includes end-to-end campaign setup, performance tracking, conversion measurement, and cross-platform attribution analysis. I use performance data to inform continuous improvements, refining keyword strategies, audience layers, and creative testing to improve ROAS and reduce cost per acquisition.

Beyond paid media, I manage social media strategy and content direction, ensuring paid and organic efforts align to create consistent brand messaging and engagement. My work blends analytics with creative storytelling, helping brands connect meaningfully with their audiences while achieving measurable business outcomes.

I typically support projects such as:

• Google, Microsoft & Meta Ads account management

• Campaign setup, audits & optimisation

• Conversion tracking & analytics (UET, GTM, GA4, Pixels)

• Audience targeting & remarketing

• Ad copy testing and performance reporting

• Social media planning and engagement strategy

I approach every account as if it were my own, focusing on precision, transparency, and long-term performance. If you’re looking for a strategist who understands both the numbers and the narrative behind effective digital marketing, let’s connect.