About Paola
English
Native or bilingual
Italian
Native or bilingual
Spanish
Fluent
Experience
- Wild Is Earth LtdCreative Director | Founder's AssociateMay 2024 - May 2025 (1 year)London, UKBrought a founder's vision to life from the ground up—merging creative direction, brand strategy, business development, and high-level executive assistance. Acted as a strategic partner and right hand to the founder/director, supporting both the business and personal sides of leadership with agility, discretion, and vision.● Creative Direction & Brand Identity:Led the development of the brand’s visual identity and creative assets—including the artwork, website, logo, kombucha bottle labels, posters, social media graphics, business cards, and in-store visuals—ensuring cohesive, mission-aligned storytelling across all physical and digital touchpoints.● Business & Operations Management:Supported financial planning, budgeting, market research, and vendor management to drive growth and strategic positioning. Helped develop the Wild Is Earth Kentish Town site—envisioned as a kombucha microbrewery, café, wellness studio, and events space—all 100% plant-based, gut-friendly, and sustainably powered. Led layout planning, equipment sourcing, staff hiring, menu development, and daily operations. Managed inventory, scheduling, and finances remotely via spreadsheets and Square POS.● Marketing & Event Production:Coordinated and designed on-site and off-site events, handling logistics, set design, and brand experience. Implemented grassroots and digital marketing initiatives using tools like Mailchimp, Eventbrite, Meetup, and social media platforms to build brand awareness and community engagement.
- Mitle SoutheyExecutive Virtual AssistantOctober 2023 - March 2024 (5 months)Provided virtual executive and administrative support to a circle holder and teacher specialising in personal growth and wellness. (mitlesouthey.com)• Managing calendar, scheduling and client communications• Streamlining processes and maintaining administrative systems• Designing social media posts to support audience engagement and programme promotion
- Indicia WorldwideProject ManagerFebruary 2020 - April 2023 (3 years and 2 months)Madrid, SpainSpecifically working for the UK and IR region with a range of clients including Unilever, Arla, Coloplast, Elanco, Heineken, Phoenix, Eli Lilly, Royal opera house, BAT and Which.• Overseeing the sourcing and production of a variety of retail printed and POS materials across various clients, from brief to quoting (Noosh) to delivery, ensuring our service reputation remains as best-in-class in the industry.• Maintaining an active and effective supplier relationships to allow a robust production execution even if managed remotely.• Collaborating closely with the Marketing Activations Managers in order to allow them to focus on client and strategic activities while the current projects were executed and completed by myself.
Recommendations
Be the first to recommend Paola
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- BA(Hons) Arts & Events ManagementThe Arts University Bournemouth2015Gained a solid foundation in business, finance, HR, project management, marketing, and legal frameworks — all taught through a creative and cultural lens. Developed practical skills through technical workshops in event design, blogging, lighting, and sound.
Certifications
- Agile FoundationsLinkedin2025
- Notion AI: Your New Productivity PartnerLinkedin2025