Paresh K.

I don’t just run ads. I build performance systems designed around how real people think, decide, and convert.

With over a decade in PPC, lead generation, and full-funnel strategy, I’ve scaled campaigns from £500 to £300K/month, generated 450,000+ high-intent leads from Paid Search Advertising. But the real lever isn’t in spend or volume. It’s in understanding the customer journey at every stage.

Whether I’m designing a Google Ads campaign or building a recruitment funnel, I focus on what removes friction, sharpens relevance, and earns trust. Because performance happens when customer decisions feel obvious, not forced.

My approach is a blend of data, psychology, and experimentation — but always anchored in one question:

“Does this move serve the customer better — and does it make the business stronger?”

That’s the test every strategy needs to pass.

🔧 What I do:

• Scalable PPC across Google, YouTube, Display & Meta

• Lead gen funnels (quizzes, landing pages, scoring logic)

• Tracking, attribution, and data integrity (GA4, Tag Manager, CRM)

• Automation systems (Zapier, GoHighLevel) built for conversion and insight

If it’s a growth challenge, I bring the strategy and the tools to solve it — customer-first, performance-always.