Paula Cardenas

I specialise in crafting brands that are vibrant, magnetic, and popular. With a focus on capturing their essence, I develop enduring strategies that ensure brands resonate deeply with their audience, both now and in the long term. Authenticity and uniqueness are my guiding principles during my process, making sure that each strategy is custom and accurate to its brand. My approach blends analysis, creativity, strategy, and an abundance of passion to help brands achieve their truest potential. My services include:

- Social Media Strategy: Crafting compelling social media plans to elevate brand presence and engagement.

- Creative Direction: Providing visionary leadership to ensure brand messaging is impactful and consistent across all channels.

- Brand Identity Projects: Developing distinct brand identities that capture the essence of the brand and resonate with the target audience.

- Re-branding Projects: Guiding brands through transformational journeys to revitalise their identity and reconnect with their audience.

- Brand Launching: Orchestrating successful launches that make a memorable impact and set the stage for sustained growth.

- Branding Campaigns: Conceptualising and executing innovative campaigns that drive brand awareness and loyalty.

- Creative Consultancy Projects: Offering strategic guidance and insights to enhance brand positioning and messaging.

- Developing social media strategies and in-app campaigns in alignment with brand marketing objectives (alongside several creative agencies).

- Conducting audience research to profile demographics, interests, and behaviors across platforms (in collaboration with the Data team).

- Creating tailored content calendars for diverse platforms based on audience preferences and research.

- Monitoring campaign performance and brand presence using analytics tools, extracting valuable insights (in collaboration with the Data team).

- Identifying, activating and overseeing influencer collaborations to enhance social media reach.

- Executing Paid Social Advertising campaigns and managing budgets with the Paid Media team.

- Monitoring brand-related conversations and leveraging insights for strategy enhancement.

- Keeping track of competitors' social media activities & strategies, identifying areas for improvement.

- Generating concise reports on key metrics, campaign performance, and insights, with actionable recommendations.

- Conducting A/B tests and experiments to optimize content, messaging, and tactics for improved ROI.