About Paula
Strategic and action‑oriented healthcare professional with over 29 years of medical device sales, marketing, and education experience, including extensive operating theatre expertise. Proven ability to engage and influence internal and external stakeholders from commercial teams to executive leadership and business partners with clear and impactful messaging. A seasoned manager in both entrepreneurial and Fortune 500 healthcare environments, I excel in client relations, project delivery, and KOL (Key Opinion Leader) engagement. Skilled at launching and scaling medical products, contributing to marketing and education strategy, and aligning cross‑functional teams to meet business objectives.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- SinclairGlobal Head of Medical Education & StrategyPHARMACEUTICALS INDUSTRYMay 2021 - September 2025 (4 years and 4 months)Led the strategic overhaul and global execution of Sinclair's medical education initiatives, aligning programs with corporate objectives to enhance brand positioning and market penetration.• Directed cross-functional teams (Global Training, KOL Management, E-Education) comprising 9 direct reports, overseeing comprehensive training for healthcare professionals, patients, and internal commercial teams.• Spearheaded the rebranding and digital transformation of Sinclair College, integrating augmented reality and interactive modules to elevate educational delivery.• Established a compliance-driven Key Opinion Leader (KOL) framework, fostering rapid engagement and clinical input for product development and safety vigilance.• Developed a standardized global trainer certification pathway, enhancing consistency and quality across Sinclair's educational offerings. Net Promoter Score 96% Confidence Index 95%• Launched the RISE program to identify and cultivate emerging KOLs, strengthening Sinclair's future expert network.• Collaborated with Global Marketing to design and implement the "Focus on Excellence" training series• Co-led the inaugural Sales Force Effectiveness program, integrating educational insights to drive commercial performance.• Orchestrated major educational events, including the World Expert Meeting with 1,200 attendees (Net Promoter Score: 95%, Confidence Index: 87%) and the IMCAS 2025 Symposium with over 1,000 participants.• Elevated Sinclair's brand by architecting a rich, technology-driven educational ecosystem: Developed two expert-level guides integrating AR for immersive learning, Produced speaker decks across all key brands, designed 3 iCASES for interactive education, digital pathways Energy-Based Devices (EBD), 20+ clinical usage protocols to standardize best practices.• Designed differentiated a new global education initiative (Collagen Connector) centred on our unique selling proposition—combination treatments catalysts
- PSLT Consulting LtdDirectorNovember 2018 - Today (7 years and 7 months)United KingdomIndependent consultant specializing in medical devices—marketing, sales, medical education, pricing, and digital strategy. Leading endtoend projects from vision to execution with minimal oversight:• Devised pricing strategies that optimize revenue and competitive positioning in the medical-device market.• Crafted and implemented comprehensive medical-education programs—including digital/VR modules—with measurable outcomes and protocols.• Developed marketing and social-media strategies to enhance device adoption and brand visibility.• Established direct-to-consumer and patient-focused educational content to support commercial channels.• Managed the UK & Ireland aesthetics business launch—defining strategy, deliverables, and execution.• Identified and onboarded KOLs; launched Centre of Excellence sites via site selection and activation.• Authored medical education materials (protocols, white papers) for training and compliance.• Collaborated with clients like Symathese Aesthetics, Allergan AMI, Virti, and others to design simulation based training; influenced platform development (e.g., multiplayer group teaching) to meet evolving COVID era training needs.
- AMI EyecareAssociate Director, International –July 2019 - December 2019 (5 months)6month contract leading global glaucoma medical education, KOL development, and advisory board advocacy to support Allergan's glaucoma portfolio and Durysta launch strategy:• Partnered with ISM marketing, medical affairs, and pipeline teams to align educational and launch tactics for new and existing glaucoma products.• Directed a multimillion-dollar standalone event, delivering a 20 % cost reduction versus the previous year.• Spearheaded medical education planning for the Durysta (bimatoprost implant) launch—an FDA-approved groundbreaking glaucoma treatment• Presented the 2020 AMI Eyecare strategic plan to the global team.• Built and managed fast-moving relationships with KOLs to shape core medical content and support advisory boards.• Defined international communications strategy for glaucoma leadership.• Launched EYECAST, a webinar platform delivering three targeted educational sessions.• Created and delivered the compliance-certified "Rising Stars" media training program—achieved a 96 % NPS.• Initiated a 3-year IGP mentorship program with KOLs.• Rolled out the Save Sight Years educational platform, including module SSY VII.• Co-managed a $6 million budget alongside the Retina business.
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Education
- Bachelor of Science DegreePennsylvania State University University ParkBachelor of Science Degree
- Professional Diploma MarketingThe Charter Institute of Marketing CIM AcademyProfessional Diploma Marketing