Description

A collaborative, relationship-focused Sales Lead with over 20 years of experience driving digital transformation, marketing, and creative strategy for some of the world’s most recognizable brands. Former Google Global Account Lead with 12+ years overseeing digital innovation, media strategy, and data-driven marketing across the technology, FMCG, and retail sectors, including clients such as Apple, Microsoft, Sony, Mars, and John Lewis. Cambridge MBA.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Google
Global Account Lead
August 2012 - June 2025 (12 years and 10 months)
• Led global media sales strategy, managing budgets ranging from $100M to $200M+ annually, across Google Search, YouTube, and programmatic advertising. Drove growth of up to 50% in key EMEA and APAC markets.
• Collaborated on and implemented privacy-first solutions, predictive data models, and AI-driven insights with Google Cloud and client tech teams.
• Developed full-funnel media and creative strategies for global campaigns, using best-in-class creative and AI media deployment across YouTube and Search to drive sales growth.
• Managed and led sales teams responsible for significant annual media revenue, consistently achieving year-over-year growth, averaging 25% annually.
• Consulted with C-suite Executives on digital acceleration, cross-channel marketing, and customer experience transformation. Advised on omnichannel marketing and data-driven decision-making, resulting in measurable improvements in customer satisfaction and digital adoption.
Venture Photography
Marketing Director and Board Member
August 2004 - April 2010 (5 years and 8 months)
Expanded the franchised studio footprint globally, evolved the brand proposition, modernised the customer acquisition strategy and launched an e-commerce platform, doubling online traffic. Advised on new technology investments and digital transformation strategies for FTSE 100 companies. Managed creative and media accounts for brands including Galaxy, Ribena, and Canon.
Comet plc & e-Kingfisher
Strategy Consultant
October 2002 - July 2004 (1 year and 9 months)
Provided strategic and corporate finance advice to Executive Board on early-stage new technology investment opportunities.