About Paul
I help start-ups and SMEs build custom web apps and MVPs using WordPress and no-code platforms.
Whether you’re launching something new or trying to fix something that’s holding you back, I focus on making the process simple, strategic and frustration-free.
With 25+ years’ experience across design, development and digital media, I bring a mix of creativity, technical know-how and big-picture thinking. I don’t just follow a brief, I partner with clients to understand their goals and deliver tools that work.
Recent projects include:
• MVP for a collaborative event planner
• WordPress membership site for an educational publisher
• WooCommerce shop for an art fair with 500+ vendor profiles
What I’m known for:
• Strategic problem solving
• Fast, flexible builds using no-code tools
• Human-first use of AI to support and streamline design and delivery
• Clear, honest communication
• Building systems that are easy to manage and built to last
If you're working on something ambitious and want an experienced developer who’ll bring creativity, clarity and calm to the process, let’s start a conversation.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Made GrandFounderDIGITAL AND ITMarch 2023 - Today (3 years and 3 months)Bath, United KingdomI’m a creative technologist and web developer who builds websites and digital platforms that actually work for the business, not just sit there looking good.Most of my work sits at the point where off-the-shelf tools stop being enough. Booking systems, membership platforms, multi-vendor sites, or anything that needs to run smoothly behind the scenes as well as present well on the front.I work closely with small businesses, founders and creatives who have outgrown DIY platforms and need something more tailored, without the overhead of a large agency.Recent work includes:
- A multi-vendor art fair platform that reduced admin time by over 90% and increased revenue by 25% in the first year
- Websites that have driven significant increases in enquiries, including a 3900% uplift in bookings and 400% increase in quote requests through improved structure, UX and SEO
- Scalable website systems for professional services, including reusable site architecture that cuts rollout time for new locations by weeks
My approach is straightforward:- understand how the business actually works
- design something that reduces friction for both the owner and the customer
- build it in a way that can evolve over time
I also use AI where it adds real value, speeding up delivery, improving content and reducing costs, but always with a human-led approach to ensure quality and clarity.Clients tend to work with me when they want a partner who can think through the problem, not just deliver a brief, and build something they can rely on long term. - Cox and Baloney (t/a Front Row Ecommerce)Technical ManagerOctober 2021 - February 2023 (1 year and 4 months)• Developed customised ecommerce websites using WooCommerce and Shopify, contributing to the successful growth and sale of each business:◦ Reduced monthly service costs from £300 per month to almost zero.◦ Achieved 4x Return On Advertising Spend (ROAS).◦ 45% increase in Average Order Value (AOV).◦ 42% increase in Lifetime Customer Value (LCV) through subscription models.• Produced a number of React based websites for SMEs, including:◦ Booking platform with an integrated, secure payment gateway, enabling the timely issuance of fit-to-fly certificates post-pandemic.• Aligned product strategies with business objectives through close collaboration with senior leadership, leading to a 50% increase in market reach.• Led a cross-functional team, enhancing collaboration and content creation, resulting in a 25% increase in engagement and campaign success.• Managed IT infrastructure for CRM, email, file-sharing, telephony and warehouse software enabling increased efficiency within the sales team.
- DanceraceFrontend DeveloperMarch 2018 - August 2021 (3 years and 5 months)• Improved customer issue reporting, streamlining prioritisation and resource planning with the support team, resulting in:◦ Faster support request resolutions and higher customer satisfaction.◦ Reduced workload for the support team.• Mastered the ExtJS framework, enhancing UI/UX, reduced bugs and improved overall stability and maintainability.• Introduced modern development practices and extended the application with new React/Typescript frontend, with new business-specific features, driving significant business growth.• Updated legacy fintech SaaS invoice financing applications with a new design language, greatly improving UI/UX and unifying the suite resulting in faster testing, training and adoption.• Mentored junior developers through pair programming sessions and code reviews, leading to improved product reliability and a more capable development team.• Adopted Agile methodologies, actively participating in sprint planning, daily stand-ups and retrospectives.
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Education
- Agile Software Development: Scrum for DevelopersLinkedIn LearningAgile Software Development: Scrum for Developers
- Generative AI for Product ManagersLinkedIn LearningGenerative AI for Product Managers