Paul Sipasseuth

Classic cars online auction marketplace:

- Implementation of target country's SEO strategy and performance reporting.

- Provide technical SEO recommendations for website localisation and migration.

- Identify new keyword targeting opportunities for the editorial team.

- Source external agencies and freelancer network. (digital PR agency, freelance translators and copywriters)

- Setup SEO competition monitoring and consumer trends watch in local markets.

Provided strategy and implementation of digital marketing activities for SMEs in the UK and Africa in diverse sectors:

- Chinese grocery retailers, Portuguese food distributors, Brazilian restaurants, and South-Asian event management companies.

- Key project: French speaking national campaigns to promote an online application platform and off-line workshops to support a national entrepreneurship training program in Central Africa, in collaboration with European Union.

- Developed CMS-based websites with 3rd party feature integration.

- Provided data analysis and automation to improve operational efficiency

(e.g. inventory management, customer support chat).

International mobility marketplace for foreign students.

- Prioritised product features and defined specifications, collaborated with wider team to build product roadmap.

- Participated in product design with the UI/UX designer.

- Liaised with 3rd party technology vendors to collaborate on product integration using APIs and payment gateways.