Pavel Minaev

• Developed transformation program for a food retailer in Eastern Europe to level-up business process maturity in Commerce and Supply chain

• Designed strategic roadmap by identifying key pain points, benchmarking key processes and KPIs, facilitating C-level workshops to align business domains

• Key program streams: enhancing decision-making process in assortment using AI, improving supply chain transparency through KPI settings

• Developed a 10x growth strategy and value proposition on marketplaces for a sporting goods retailer to reach $0.5В GMV, by driving product-market fit, adding new product assortment, expansion into high-potential price ranges, and launching white-label products

• Developed a 5x growth strategy for a delivery startup by food retailer to raise a new round of investment of $2M+ for the scalability stage, including both growth and efficiency initiatives

• Product-market fit: identified $200M assortment gaps for a fashion retailer by using an innovative AI algorithm to compare marketplace and retailer sales data

• Developed org. structure transformation initiatives for a retailer by discovering pain points in organizational structure and responsibilities between domains, benchmarking with other retailers, and facilitating C-level workshop to approve the org. structure changes

• Led org transformation program, as head of PMO, for a top-2 marketplace in CIS with GMV $2B to split the company into independent business units. By developing a target state of transformation, a roadmap, and organizing a cross-functional process of transition including changes in business model, tariffication, legal, law, and IT

• At EY developed a unique omni-transformation approach, led to >$2M in sales and EY Sales Award

• Led omni transformation programs with a $1M budget for leading fashion and sports retailers with over $1B revenue, resulting in 2x online sales and increasing NPS by 5-15% from discovery to delivery stages

• Stakeholder management: CEO/ CEO-1 direct report, co-worked collaboratively with the C-suite to ensure alignment with Sales, Online, Supply chain, Commerce, IT, Marketing domains

• Led cross-functional teams of up to 20 FTE of consultants and product managers in the Digital domain

• Launched product management domain from 0 to 1 for sports retailer: defined products, scope, KPIs, established teams, prioritized and owned full transformation roadmap. During 1st wave of transformation worked as co-CPO for product leadership to support product managers in daily processes, building MVPs and testing hypothesis. Product teams included App, Web, Search, Order, Payment, FinTech, Pick-up, Delivery, Customer relations

• Customer-centricity: designed a customer feedback loop to drive NPS and CX across all domains

• Initiated and implemented an internal consultant retention program during COVID at EY Retail, resulting in a reduction in retention rate and the launch of a new process to improve experiences