About Peggy
Peggy Ketsia DS is a creative retail experience specialist with over 15 years of expertise in store design, visual merchandising, and brand environment strategy. Formerly Global Director at ELEMIS (L’Occitane Group), she is now an independent consultant, collaborating with brand corporations to craft immersive, results-driven, and sustainability-focused retail solutions.
Ex CHANEL , ESTÉE LAUDER COMPANIES, BURBERRY, SHISEIDO GROUP, LVMH
Throughout her career, Peggy has delivered measurable business impact (domestic & travel retail):
- Boosted category sales through new visual storytelling strategies in various retail formats.
- Launched the first UK flagship boutique for ELEMIS, and developed scalable design playbooks for global markets, including a 150m² boutique in Singapore.
- At SHISEIDO & ESTÉE LAUDER Companies, she led double-digit conversion growth through redesigned consultation layouts and service menus.
- At CLINIQUE, she drove the transformation of 450 retail doors, resulting in market share gains across 8 categories
Peggy is known for her ability to blend creative vision with a commercial mindset, and has a proven track record in stakeholder management, team leadership, and retail sustainability integration. She holds a BA in Retail Design Management from UAL and a certificate in Sustainability Business Management from Cambridge University.
English
Native or bilingual
French
Native or bilingual
Can work on-site
London (up to 10km)
Experience
- L'OCCITANE GROUPGLOBAL DIRECTOR STORE DESIGN & VISUAL MERCHANDISING – ELEMISLUXURY GOODSSeptember 2023 - May 2025 (1 year and 8 months)London, United Kingdom• Spearheaded first flagship UK London boutique from concept to launch with immersive experience.• Value engineered new store design concept to open a 150m2 boutique in Singapore.• Develop a new concept store design & VM playbook for go-to-market deployment.• Increased sales of core categories by up to 60% in self-serve retail formats with new VM tool story telling.• Designed and implemented new VM navigation in SEPHORA seeing an uplift in core category within 2 weeks of launch.
- SHISEIDO GROUPEMEA PROJECT DIRECTORLUXURY GOODSMay 2023 - August 2023 (3 months)London, United KingdomReporting to the EMEA CMO - Led a team of 3 with 1 direct report• Develop a new concept make-up event kit for in-store masterclass – increased n" of events by 30%.• Improved conversion in double-digit growth with new design of service menu in dept. stores.• Increased unit per transaction with new consultation layout.
- SHISEIDOHEAD OF STORE DESIGN & VISUAL MERCHANDISINGLUXURY GOODSMay 2022 - April 2023 (11 months)London, United Kingdom• Designed new navigation for Boots on Shiseido and Drunk Elephant leading to an uplift on sales.• Negotiated a fully personalised space with Brown Thomas stakeholders for Drunk Elephant and pop up.• Led the design of the first Shiseido pop up in London Covent Garden with immersive experience.• Achieved the VM transformation of all digital and still graphics across all Tier A doors and boutique.
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Education
- Certificate in Sustainability Business Management for corporateE-learning LinkedIn2021Certificate in Sustainability Business Management for corporate
- Certificate in Sustainability strategyCertificate in Sustainability strategy
Skill set
Categories
- Other