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Peggy D.PD

Peggy D.

GLOBAL DIRECTOR STORE DESIGN, VISUAL MERCHANDISING

€579/day
1 project
London, GB
15+ years

Average response time: 1 hour

About Peggy

Peggy Ketsia DS is a creative retail experience specialist with over 15 years of expertise in store design, visual merchandising, and brand environment strategy. Formerly Global Director at ELEMIS (L’Occitane Group), she is now an independent consultant, collaborating with brand corporations to craft immersive, results-driven, and sustainability-focused retail solutions.
Ex CHANEL , ESTÉE LAUDER COMPANIES, BURBERRY, SHISEIDO GROUP, LVMH
Throughout her career, Peggy has delivered measurable business impact (domestic & travel retail):
- Boosted category sales through new visual storytelling strategies in various retail formats.
- Launched the first UK flagship boutique for ELEMIS, and developed scalable design playbooks for global markets, including a 150m² boutique in Singapore.
- At SHISEIDO & ESTÉE LAUDER Companies, she led double-digit conversion growth through redesigned consultation layouts and service menus.
- At CLINIQUE, she drove the transformation of 450 retail doors, resulting in market share gains across 8 categories

Peggy is known for her ability to blend creative vision with a commercial mindset, and has a proven track record in stakeholder management, team leadership, and retail sustainability integration. She holds a BA in Retail Design Management from UAL and a certificate in Sustainability Business Management from Cambridge University.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
London (up to 10km)

Experience

  • L'OCCITANE GROUP
    GLOBAL DIRECTOR STORE DESIGN & VISUAL MERCHANDISING – ELEMIS
    LUXURY GOODS
    September 2023 - May 2025 (1 year and 8 months)
    London, United Kingdom
    • Spearheaded first flagship UK London boutique from concept to launch with immersive experience.
    • Value engineered new store design concept to open a 150m2 boutique in Singapore.
    • Develop a new concept store design & VM playbook for go-to-market deployment.
    • Increased sales of core categories by up to 60% in self-serve retail formats with new VM tool story telling.
    • Designed and implemented new VM navigation in SEPHORA seeing an uplift in core category within 2 weeks of launch.
  • SHISEIDO GROUP
    EMEA PROJECT DIRECTOR
    LUXURY GOODS
    May 2023 - August 2023 (3 months)
    London, United Kingdom
    Reporting to the EMEA CMO - Led a team of 3 with 1 direct report
    • Develop a new concept make-up event kit for in-store masterclass – increased n" of events by 30%.
    • Improved conversion in double-digit growth with new design of service menu in dept. stores.
    • Increased unit per transaction with new consultation layout.
  • SHISEIDO
    HEAD OF STORE DESIGN & VISUAL MERCHANDISING
    LUXURY GOODS
    May 2022 - April 2023 (11 months)
    London, United Kingdom
    • Designed new navigation for Boots on Shiseido and Drunk Elephant leading to an uplift on sales.
    • Negotiated a fully personalised space with Brown Thomas stakeholders for Drunk Elephant and pop up.
    • Led the design of the first Shiseido pop up in London Covent Garden with immersive experience.
    • Achieved the VM transformation of all digital and still graphics across all Tier A doors and boutique.
    visual merchandising retail design

Reviews

5.0

Out of 1 rating

N

Nico

Beauty VM for Brand Launch - Alta Marea

Several days project

-

Reviewed on 19.02.2026

Peggy was excellent building a few renderings for us to pitch into our key retailers. She really understood the brand guidelines without much direction, and had the taste level and experience to execute quickly and confidently. Every round had a "wow" factor, and I although the project was quick, she showed her research and material inquiry with each rendered proposal. She offers a great value for her rate. I'm excited to work with her again.

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Education

  • Certificate in Sustainability Business Management for corporate
    E-learning LinkedIn
    2021
    Certificate in Sustainability Business Management for corporate
  • Certificate in Sustainability strategy
    Certificate in Sustainability strategy

Skill set

Categories

  • Other