About Petar
I’m a Digital Asset Management (DAM) and Content Operations expert with 9+ years of experience helping enterprise brands and digital agencies implement scalable, user-centered content lifecycle solutions.
I specialize in Sitecore Content Hub (DAM, CMP, MRM, PCM) and bring a strategic-yet-practical approach to discovery, solution design, governance modeling, and platform rollout. My work combines deep product knowledge with hands-on delivery expertise across marketing and digital teams.
How I can help:
• DAM and Content Operations strategy
• Sitecore Content Hub implementation and optimization
• Workflow design, governance, and metadata modeling
• Presales, solution design, and partner enablement
• Stakeholder workshops and training
Let’s work together to unify your content lifecycle and scale your operations with clarity and impact.
English
Native or bilingual
Dutch
Fluent
Bulgarian
Native or bilingual
Portuguese
Conversational
German
Conversational
French
Conversational
Remote only
Primarily works remotely
Experience
- MITEV CONSULTINGFounder & DAM Strategy ConsultantDecember 2023 - Today (2 years and 6 months)Brazil• Consulting global clients on enterprise DAM implementations and content operations.• Leading workshops to align business needs with content platform capabilities.• Supporting sales, RFP responses, and high-level solution design for marketing and content platforms.
- SitecoreTechnical Product Marketer(Prev:Product Manager)November 2020 - December 2023 (3 years and 1 month)Brussels, BU, Belgium• Led go-to-market strategy and enablement for Sitecore Content Hub and Content Hub ONE.• Developed presales content, product messaging, and strategic positioning.• Collaborated across sales, product, and strategy teams to support large enterprise deals.• Helped strengthen Sitecore Content Hub's positioning in Gartner's Magic Quadrant for Content Marketing Platforms 2023.Content Hub GTM• Creating go-to-market assets and enabling key stakeholders in the overall Sitecore Content Hub positioning, messaging, and value proposition.• Launched Sitecore Content Hub ONE to market with compelling value propositions, messaging, and GTM positioning enablement.Product Management - Connectors• Managed partner relationships to grow the eco-system and provide seamless integrations with Sitecore.• Created enablement and go-to-market content for upcoming product connector releases.
- SitecoreProduct SpecialistOctober 2018 - November 2020 (2 years and 1 month)Brussels, BU, Belgium• Assisted in closing over 10 Content Hub opportunities across Europe and North America regions for a total bookings value of EUR 4.5 million.• Created and delivered functional and technical demonstrations and product presentations.• Acted as a subject matter expert in Sitecore Content Hub across EMEA and Americas.
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Education
- BBA in Business AdministrationHOGESCHOOL-UNIVESITEIT BRUSSEL2012BBA in Business Administration
Certifications
- Sitecore Content Hub Administrator CertifiedSitecore2024
- Foundations of OrangeDAMOrange Logic2025