Description

A strategic leader, experienced in the creation and execution of marketing and communications activities, physical, online, inbound, outbound, internal, and external that generate leads, build brand awareness, and increase share of voice to drive profitable growth. Brand and agency leadership roles in operations, product and channel marketing underpinned by broad retail experience. Passionate about improving customer journeys and innovating to remove friction points that drive satisfaction and sales. Focused on enabling personal growth and developing skills.

Specialist in Consumer Electronics, Retail and Direct to Consumer.

I spent 17 years at Microsoft working in the Consumer / Retail division, marketing everything from Xbox to PCs, driving sales and building audiences, before moving agency-side, where I have been for the last 3 years. As Marketing Director of a field sales agency I created a new brand, almost trebled its social following and delivered numerous inbound leads through a comprehensive content and CRM strategy.

I am happy to work across the South East of England if it's an office-based role, or of course anywhere if it's remote or hybrid.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Reading (up to 50km)

Retail Marketing Group (RMG)
Marketing Director
January 2019 - Today (7 years and 5 months)
Reading, UK
Microsoft
Director Of Retail Marketing UK&I
March 2002 - June 2019 (17 years and 3 months)
2800 N Lynn Riggs Blvd, Claremore, OK 74017, USA

• Led a team of 20+ to drive sales of every Microsoft product, physical & digital, sold through 3rd party retailers in UK&I, including Amazon, Argos, DCG, Game, John Lewis, Tesco, Harvey Norman, Shop Direct.
• Brought to life the stories behind the products (Xbox, Surface, Windows PCs, Office) with compelling and engaging marketing content and campaigns, in store and digitally.
• Maximised marketing investments to constantly improve ROI, meet KPIs and ensure every £ has a measurable impact on sales.
• Drove digital transformation with partners, capturing & utlising data, improving customer journeys and maximizing the Amazon opportunity.
• Pioneered a "Digital First" strategy with a focus on PDP development, SEO, CRM & email campaigns, social activity, ratings & review management.
• Helped ensure we won in store in key locations, with the most knowledgeable staff, strong brand consistency & competitive standout.
• Made every launch a success, with high levels of in store advocacy, engaging, eye-catching physical & digital content at every touchpoint.
• Implemented a data-driven approach to getting the key messages in front of the target audience.
• Fostered a diverse and inclusive culture that attracts, retains and develops the best talent.
DEBENHAMS
Senior Merchandiser, Cosmetics
May 1999 - March 2002 (2 years and 10 months)