Description

I deliver business analysis, transformation, and project delivery across digital, systems, and operations. With experience spanning requirements gathering, process mapping, stakeholder engagement, and digital strategy, I turn complex objectives into actionable workflows and solutions that drive measurable outcomes.

My work ranges from brand transformation and D2C go-to-market launches to digital adoption, systems rollout, and operational change. I’ve collaborated with global brands and scaling businesses alike — adapting to unique stakeholder landscapes and delivering with emotional intelligence, structure, and pace.

📌 Business Analysis & Process Design

📌 Project & Change Delivery

📌 Stakeholder Engagement & Communications

📌 Digital Adoption & Workflow Optimisation

📌 E‑Commerce, CRM & Marketing Projects

Currently completing Microsoft’s Business Analyst Professional Certificate, expanding my technical toolkit with skills in Power BI, Microsoft Power Platform, data visualisation, and stakeholder requirements elicitation — all underpinned by Scrum/Agile methodology. This complements my hands-on experience across BA, project management, and transformation roles.

Available for contract or interim roles — across Strategy, Change, PM, Comms, or Commercial.

Contact me to discuss case studies or upcoming needs.

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

Freelance | Contract | Business Analyst
Business Analyst | Strategy & Delivery Consultant | Digital & Growth Projects
January 2022 - Today (4 years and 5 months)
Delivering business analysis, transformation, and digital projects for agencies and brands — spanning BA, PM, and marketing support depending on project needs.

Projects include:
• Change management & business transformation
• Strategic comms & stakeholder engagement
• Commercial strategy & go-to-market planning
• Amazon & D2C channel optimisation
• Paid media, brand repositioning & customer journey audits
• Retail & Account Management across eCommerce & marketplaces

Clients include:
• P&G (Braun) | Consumer Goods | via Grey London (Agency)
• Sainsbury’s, Tu, Habitat | Retail | via Billion Dollar Boy (Agency)
• Xiaomi | Tech | via Billion Dollar Boy (Agency)
• Seoulista Beauty | Skincare | Brand-side Consultant
• Zima Dental | HealthTech | Brand-side Consultant
• BPI Learn | Learning & Development | Direct Client
• Thakeham | Property | via MAKE (Agency)

Contact for case studies or further project details.
E-commerce Project Management Business analysis Strategic planning
Elevo Digital
Chief Executive Officer & Founder
January 2022 - Today (4 years and 5 months)
I founded Elevo Digital to provide a comprehensive suite of services tailored to unique business needs. Elevo specialises in Direct-to-Consumer (D2C) strategies, Shopify builds, UI/UX enhancements, and a wide array of digital marketing services. I work closely with a team of developers, designers, and copywriters to deliver complete solutions for businesses, whether on a project basis or ongoing retainer.

Key projects include:

*14 Day Manicure: Migrated the website to improve site speed (17% to 99%), reducing bounce rates and boosting conversions.

*Seoulista Beauty: Full management of D2C channel and global digital marketing strategy, resulting in 28% YoY growth.

*Zima Dental: Spearheaded international expansion into Germany, Australia, and Canada, achieving 77% YoY revenue growth.

*BPI Learn: Led website redevelopment for front- and back-end UI/UX to improve user engagement and functionality.

*Jouissance Parfums: Successfully launched the brand to market with strategic growth plans for both B2B and B2C channels.

Services offered include: Complete digital and e-commerce management, including D2C strategy, Shopify builds, and UI/UX optimisation Paid social campaigns, SEO, CRO, and e-retailer strategy Project-based packages or ongoing retainer models tailored to client needs.
Amanda Harrington London
Digital & Strategy Manager
January 2021 - January 2022 (1 year)
Improved systems and processes, achieving a 30% increase in conversion rate and an 18% reduction in CPA by transferring to a new data platform. Managed PPC and SEO agencies, resulting in +17% traffic, +22% conversion rates, and -14% bounce rate. Simplified distribution, driving 10% YoY retailer growth despite 20% fewer accounts. Migrated CRM from MailChimp to Klaviyo, increasing revenue attribution from 9% to 35%. Repositioned B2C site with loyalty schemes and exclusive offers, boosting customer engagement and profitability. Led a team of 3: Retail Executive, E-Com Executive, and Social Executive.