About Petra
„Shaping cooperation for people and organizations “
I am convinced that transformation tailored to people and corporate culture, intercultural cooperation, and sustainable internal communication are important success factors for companies
German
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
Niederkrüchten (up to 50km)
Experience
- Petra DiederichsOwner "Zusammenarbeit gestalten" ConsultingJanuary 2020 - Today (6 years and 5 months)Niederkrüchten, GermanyConsultancy for•Change-Management & Organizational Development•Training & Consulting for intercultural cooperation•Leadership & Team development•Change Communication
- Webasto Group,Vice President Corporate CommunicationsJanuary 2008 - December 2019 (11 years and 11 months)Munich, GermanyAreas of responsibility:•External communications – from classic public relations to strategic counsel to management board and departments•Change, crisis and M&A communications•Internal communications / intranet•Group level corporate marketing•Central services for corporate identity and branding for graphics arts, photo and film•Trade fairs and corporate events•Corporate publications – e. g. employee magazine, image brochure•Team of 24 colleaguesAccomplishments:•Rebuilding of Corporate Communications•Expansion of a uniform communications presence for the Webasto Group in a grown, decentralized environment•Responsible accompaniment of value development•Successful M&A and integration communication•Ensuring "silent" crisis communication•Realignment of brand positioning as part of the new corporate mission statement•Target group-specific alignment of internal communications•Introduction and implementation new corporate design
- Parametric Technology Corporation (PTC), UnterschleißheimDirector Corporate Communications EuropeSOFTWARE PUBLISHINGMarch 2004 - December 2007 (3 years and 9 months)Munich, GermanyAreas of responsibility:•Press spokeswoman for German and English-language business media, interview accompaniment for the US board members in Europe•Editing (in German and English) of press releases, backgrounders and customer reference stories•Media trainings for spokespersons in central Europe•Advisory services and coaching of the European marketing & PR team on the development and implementation of communications programs (Germany, France, Italy, Sweden, Spain and the UK)•Budgetary responsibility and management of the PR agency in EuropeAccomplishments:•Establishment of communications processes and structures in Europe•Expansion of the media presence in IT and business media
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Education
- AccreditationIINSIGHTS2021Accreditation
- Facilitation training for virtual workshopsVerrochio Institut2020Facilitation training for virtual workshops