Description

Growth expert with 15 years experience spanning start-up to Fortune 500 companies. Has created campaigns with revenue and other conversion targets, using test and learn to meet and exceed expectations from clients and managers over the years.

Worked for companies including BT, Vodafone, Cadbury's, Virgin Media and three start-ups.

Key project areas:

- Product assessment and full marketing kit setup

- Ongoing digital marketing management (Google Ads, LinkedIn, Social Media, Website)

- Conversion/revenue optimisation through all digital channels

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

EcoSend
Growth Specialist
DIGITAL AND IT
June 2024 - Today (2 years)
London, United Kingdom
Responsible for leading all growth initiatives, covering marketing, partnerships and sales.

Directly working with CEO and founder to drive sales volumes upwards.
OpenCorporates
Head of Marketing
TECH
November 2021 - November 2022 (1 year)
London, United Kingdom
- Built marketing, content and brand strategy for business
- Led on-boarding of CRM (Salesforce) and marketing automation capabilities and migration of customer data
- Creation of new homepage and product pages to increase SEO, conversion rate, and ARPU
- Setup and execution of digital marketing campaigns through LinkedIn and display channels
- Coordination of large-scale webinars, broadcasting to up to 1,000 attendees
- Manage conversion optimisation strategy for 7m+ monthly visitors
Google AdWords LinkedIn Marketing
Ferris - The Zero Waste App
CMO/Co-founder
E-COMMERCE
June 2020 - June 2024 (4 years)
London, United Kingdom
Built marketing, content and brand strategy for business
Setup and management of digital marketing platforms, including GoogleAds, Facebook, Instagram
Advises and consults with local authorities on marketing strategy to accelerate circular economy behaviours
Project-managed the build of the app on time and within budget

Results achieved
30,000 registered users
Revenue from ads and consulting with local authorities
Over 5,000 items given away on Ferris
Google AdWords Google Analytics Instagram Marketing Facebook Marketing Email marketing Mailchimp SEO Twitter Marketing Digital Marketing Digital Transformation

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2:1
Dublin Institute of Technology
2008

Philip Galloway

Digital Marketing Expert

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