Description

Architecte en systèmes marketing & développement produit, j’interviens pour clarifier, structurer et optimiser des environnements complexes.

Fort de 20 ans d’expérience dans l’industrie du luxe, du design produit et du marketing international (Piaget, Movado Group, Hugo Boss Watches), j’accompagne les organisations qui ont besoin d’un regard senior pour remettre de l’ordre, fluidifier leurs processus et accélérer leur performance.

J’excelle dans :

- l’analyse rapide de situations floues,

- la structuration de workflows marketing & produit,

- la coordination d’équipes pluridisciplinaires,

- la mise en place de frameworks opérationnels,

- le pilotage de cycles de développement produit.

J’interviens sur des missions courtes, ciblées et à fort impact, en 100% remote, pour aider les équipes à gagner en clarté, en efficacité et en cohérence.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

ISG Luxury
Director of the Watchmaking Marketing
EDUCATION AND E-LEARNING
January 2021 - June 2025 (4 years and 5 months)
Genève, Switzerland
• - Preparing and executing marketing lectures dedicated to students attending different luxury business bachelors: most courses are related to product strategy, digital, inbound and outbound marketing specific to the watch industry.
• - Building the bachelor Watch industry brand management program and screening upcoming lecturers.
Enseignement
Retail at Home,
Entrepreneur and Marketing Director
January 2016 - January 2022 (6 years)
Neuchatel, Switzerland
Creation of a new startup simplifying life for luxury final customers by letting them try and possibly buy the luxury item they desire, at home and for free. No more need to go shopping, the shopping experience comes at your door.
ADES luxury brand,
Founder
January 2016 - January 2019 (3 years)
Neuchatel, Switzerland
Directed the full business operations of a new digital luxury brand, including the development and implementation of an e-commerce solution and a comprehensive online communication strategy to advance the brand. Managed a team of 4 people performing social media content creation, marketing and business development.