Description

An experienced product marketer with both B2B and B2C experience. Through my approach of creating strategies based in data and that are customer centric I enable products and companies to discover new opportunities and grow their current portfolio.

I have (many) years' experience in interpreting data to align to your business objectives and focus on the end user. Having worked in both financial services, travel and tech, I am very comfortable navigating complex matrix companies. I am equally keen to support smaller companies and enjoy wearing many hats when required.

Through my experience market research, value proposition development and go to market strategies, I look forward to supporting you with your goals.

Finally, I am a qualified professional coach having completed 90 hours of coaching. I focus on supporting leadership and management to discover and grow. I also have extensive experience in people management having led teams.

My ideal projects would include a combination of applying my product marketing skills, my knowledge of product development with my coaching experience to benefit strategy, growth, or even aligning employees to company goals.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 10km)

P. Scott Coaching & Consulting
Owner – Product Marketing Consultant & Coach
TRAVEL AND TOURISM
March 2026 - Today (3 months)
Amsterdam, Netherlands
Founder of a dual-track consultancy focused on product marketing for organisations. I am also a professional coach for individuals and apply these skills in my freelance methodology.
Consulting: Helping companies build clarity around product market fit and go-to-market strategy Providing consultation on messaging, positioning, and customer segmentation Applying proven frameworks from 20 years in tech, finance, and global marketing
Coaching Guiding mid & senior-careerprofessionals through renewal and reinvention Supporting clients in transitions, burnout prevention, and rediscovering purpose
Individual Coaching Product Marketing Marketing Communication strategy Positioning strategy
Booking.com
Senior Product Marketing Manager
January 2018 - January 2025 (7 years)
Amsterdam, Netherlands
Led cross-functional teams in AI, Sustainability, and Cross-Sell initiatives Launched Travel Sustainable (1M+ partners; 56% of booked nights sustainable) Designed analytics strategy adding +1,700 daily bookings through cross-sell optimisation
HSBC
Senior Manager, Global Premier & Wealth Propositions
BANKING AND INSURANCE
January 2015 - January 2017 (2 years)
London, UK
Developed value proposition, brand identity, partnerships and benefits for a premium high net worth banking proposition across 7 global markets, exceeding revenue goals.