Description

I’m a senior freelance copywriter and marketer with over 15 years of experience in digital.

I write for screens of all sizes.

copywriting, including tone of voice, web, social, blog
ideation of the 'big ideas' (and the small ones)
integrating a cross-platform content strategy
building online brand presence to increase ROI
SEO expert
experience across B2B & B2C
a keen eye for detail
ability to develop forward-thinking strategies in line with current trends and standards
strategic thinking, formulating this into narrative structures / PR platforms
sustainability comms
digital carbon footprints

Industry field of expertise

Languages

Workplace preferences

Can work on-site

London (up to 10km), Bristol (up to 10km)

Growfish.co
Founder & CMO
DIGITAL AND IT
November 2014 - Today (11 years and 7 months)
London, United Kingdom
Founded Growfish.co, a sustainable marketing & communications agency specialising in digital sustainability for all types of organisations through impactful strategies, content and SEO. Chosen communications partner for the EU-funded project GoNaturePositive!, a four-year initiative in collaboration with world-renowned companies focused on promoting nature-positive solutions.
SEO Copywriting Proofreading/Editing Advertising Google Analytics
Glamping Hub
Head of Marketing
February 2015 - August 2018 (3 years and 6 months)
Arca, GA, Spain

• Scaled up the marketing department by over 60%
• Managing an in-house team of 15+
• Built a remote international freelance team of 40 writers
• Responsible for overarching SEO, content strategy, brand messaging and brand identity
• Created opportunities with media partners - PR agencies and influencers
• Managed budgets and departmental costs
Apple
iAd International Account Manager, EMEA
January 2012 - January 2014 (2 years)
London, UK
International accounts lead across EMEA for Apple's recently launched in-app advertising platform iAd for Developer. Managed campaigns from inception to activation, including analysis for advertisers to support renewals within agencies meeting commercial KPI's.