About Prafull
Product Manager with 3+ years’ experience improving conversion, retention, and user journeys across B2C apps and ecommerce platforms.
Drove funnel wins across signup, cart, checkout, and reactivation through structured A/B testing, lifecycle automation, and deep user insights. Skilled in product strategy, conversion rate optimization, user journey optimization across channels, PRD writing, sprint planning, collaborating with developers - designers and third party, stakeholder alignment, and tools like ChatGPT, Jira, SQL, Shopify, Interakt, Google Analytics, Hotjar and VWO etc.
English
Native or bilingual
Can work on-site
New Delhi (up to 50km)
Experience
- &CIRCUSAssociate Product ManagerJuly 2022 - January 2025 (2 years and 6 months)Scope: Led Shopify rebuild, conversion optimization, and global ecommerce rollout. Shopify Platform & Global• Rebuilt ecommerce store on Shopify — launched across 20+ countries with PayPal + multi-currency checkout• Cut integration effort by 40% using modular backend design and agency alignment 💳 Checkout & Conversion Optimization• Integrated Shopflo and Shiprocket checkout — lifted prepaid orders by 20%• Redesigned cart → checkout journey; ran A/B tests using VWO + Hotjar — improved cart-to-checkout begins by 18%• Continuously optimized funnel using copy, layout, and timing tests Conversational Journeys & LLM-based• Built winback flows for lapsed cohorts (6–12M, 12M+) using GPT for intent recognition + prompt engineering.• Deployed via AiSensy/ElevenLabs → personalized nudges by purchase history; added fallback + escalation triggers.• Channel insights: WhatsApp 3× SMS; voice follow-ups added 8–10% dormant recovery.• Impact: Winback ↑ 18% in 6–12M cohort, cost per reactivation ↓ ~20%. Inventory Planning & Demand Prediction• Used Shopify app ecosystem for inventory tracking and sell-through insights — overstock ↓ 15%, in-stock rate ↑ 20%
- SapienturyProduct InternFebruary 2022 - May 2022 (3 months)• Increased user engagement by 30% by redesigning onboarding flows• Reduced course drop-off by 15% through Hotjar-based UX improvements
- Doodhvale FarmsProject Manager – App Funnels & Retention (Founder's Office)January 2025 - Today (1 year and 5 months)Scope: Leading funnel and retention strategy at 200K+ user B2C subscription app.🔁 Lifecycle & Funnel Optimization• Designed user journeys (new, early, dormant) across WhatsApp, app, email → reactivation ↑ 28%, repeat orders ↑ 15%• Reduced install-to-signup drop from 27% to 7% through A/B testing nudges, copy, CTA placements• Improved view_subscribe → add_subscribe funnel step by 22% using user interviews + full-funnel analysis• Launched recharge & renewal journeys → Prime renewals ↑ 24%🚀 Product Delivery &API Integration• Specced and shipped flows via Interakt + AiSensy (cart, renewals)• Managed PRDs, sprint cycles, QA, and campaign triggers with internal and external teams🤖 Conversational &Voice AI (LLM, APIs, Prompting)• Prototyped renewal + cart recovery agents with OpenAI GPT + ElevenLabs; designed WhatsApp + voice flows with contextual continuity and fallback handling.• Integrated APIs via Interakt/AiSensy/Twilio; automated event-triggered outreach (e.g., abandoned cart nudge <30 mins). '• A/B tested tone → neutral-informative voice 30% more effective for reactivation.• Impact: Renewals ↑ 24–28%, manual calling ↓ 35%, scalable AI retention playbook delivered. 📊 Data & User Insight• Conducted NPS interviews + RCA → roadmap reprioritization → NPS ↑ 11 pts 1 / 3
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Education
- Master of Computer Applications (MCA)Institute of Engineering and Technology2022Master of Computer Applications (MCA)
- Goldman Sachs Engineering, Creative Problem Solving, Jira Scrum, Machine Learning with Python, Freshworks MarketingGoldman Sachs Engineering, Creative Problem Solving, Jira Scrum, Machine Learning with Python, Freshworks Marketing