Description

I’m a Product and strategic marketing professional with experience in content marketing, product marketing, and growth strategies for B2B SaaS and tech companies. My expertise lies in creating high-value content, driving go-to-market campaigns, and leveraging AI tools to optimize workflows and accelerate results.

I specialize in:

- Content Creation & Strategy: Articles, social media posts, email campaigns, white papers, and product marketing materials.

- Product Marketing: Positioning, messaging, and sales enablement assets that simplify complex solutions.

- Growth Marketing: Multi-channel campaigns, LinkedIn ads, and SEO fundamentals.

- AI-Powered Marketing: Using AI for research, automation, and content generation to deliver faster, high-quality outputs.

I’ve worked with cross-functional teams (Product, Sales, Marketing) to launch impactful campaigns and improve adoption rates. My background includes projects in electronic invoicing and fintech during my time at Axway, and strategic marketing initiatives at Icomera.

If you’re looking for someone who combines creativity, analytical thinking, and hands-on execution, let’s connect!

Languages

English
Native or bilingual
Hindi
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Icomera
Strategic Marketer
TELECOMMUNICATIONS
September 2025 - Today (9 months)
Paris, France
• - Led market and customer insight initiatives, analyzing trends, competitor intelligence, and Voice-of-Customer feedback to deliver 10+ actionable insights per quarter supporting sales and product strategies.
• - Owned marketing messaging and sales enablement materials (pitch decks, ROI tools, RFP templates, case studies), improving sales engagement by 15% and aligning content with market needs.
• - Coordinated cross-functional projects with Sales, Product, and Tech teams, translating insights into strategies and actionable recommendations for client-facing teams.
Content marketing Product Marketing Market analysis SDR
Axway
Product Marketing Intern
DIGITAL AND IT
September 2024 - July 2025 (10 months)
Paris, France
• - Developed and executed the Go-to-Market (GTM) strategy for Axway's e-Invoicing solution, ensuring compliance with regulatory requirements and improving product positioning.
• - Led competitive intelligence research for B2B/EDI, delivering insights that influenced 2+ strategic product positioning decisions.
• - Created sales enablement assets, including battlecards and competitor analysis, contributing to a 20% improvement in sales pitch effectiveness.
• - Collaborated with cross-functional teams to enhance messaging and GTM strategies, driving a 15% increase in engagement with sales materials.
sales enablement Product Marketing Positioning strategy Content marketing go to market strategy
Bridl
Product Marketing Intern
E-COMMERCE
May 2023 - July 2023 (2 months)
United Kingdom
• - Collaborated with the COO to develop product marketing strategies, focusing on product positioning and audience
segmentation.
• - Designed marketing initiatives that led to a 15% increase in customer engagement and improved product visibility.
• - Conducted market research and data analytics to support product innovation, resulting in a 10% boost in conversion rates.
Content marketing Product Marketing Social media Marketing Communication