Pratyush Valecha

I help businesses create and set a defined visual identity for their organisation through strategic planning and implementation thereby making it easier for them to be coherent and consistent with their visual language and make clear decisions for their brand.

As a Brand Custodian, I was responsible for strategizing, creating and managing the brand assets required for brand recall and touchpoints using my skills in graphic design and video editing to create engaging and effective creatives for various digital platforms. I also produced showreels and case studies to showcase the digital products designed by the agency and highlight their value proposition.

As an Assistant Manager Communications at a prestigious university, my role ensured the creation of engaging and compelling visual content for various academic and administrative purposes. The responsibilities include developing and implementing the university's brand strategy and communication plan, as well as creating and maintaining the brand identity and guidelines. My job invites collaborating with the marketing, academic, and administrative departments to understand their needs and objectives and provide creative and innovative solutions that meet their expectations. The scope of work includes designing and producing diverse print and digital materials, such as brochures, flyers, posters, newsletters, banners, logos, websites, apps, etc. meanwhile ensuring that the design quality and standards are consistent and aligned with the university's vision and mission.