Rachel Mendel

Creative strategy and copywriting across all marketing for International: events, print, retail, social and B2B

-Led on naming, positioning, TOV and copywriting across all marketing assets (website, ticketing campaigns, print, audio ads, email, paid and owned social, event copywriting and onsite touchpoints) for The New York Times Climate Hub, nine days of climate talks, debates and activations in Glasgow during COP26.

-Led copy on a new series of global climate events in 2022 (Climate Forward, from The New York Times) – from naming, positioning and TOV, to copywriting for all internal and external assets.

-Other events I marketed at The NYT include: Tokyo Olympics: Inside the Games, On the Runway, Netting Zero, Climate Forward Conversations and various Times Talks.

-Took ownership of all print marketing for The New York Times International Edition newspaper, producing landing pages, flyers, emails, campaign copy, print and POS ads, working on a rebrand of Shi Lifestyle Magazine and regularly producing B2B copy for hotel, travel, education and ad partnerships

-Regularly collaborated with journalists to shape event copy and produce audio ads; worked closely with design partners and leadership in the US. Quickly adapted TOV to work across different sectors, audiences and sub-brands, working across everything from high-profile events and print copy to customer comms and awards submissions, garnering a Publisher’s Award and BIMA nomination for The New York Times Climate Hub in 2022.

Strategic, insight-driven copywriting across multiple sectors and disciplines.

Creative concepting and ideation, campaign strategy, copywriting and editing.