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Malt Strategy
Rafael RieflerRR

Rafael Riefler

Brand & E-commerce Strategy | Product & Sales

€520/day
Paris, FR
3-7 years
Mode
Luxe
E-commerce
Branding
Merchandising

Average response time: 1 hour

About Rafael

Results-driven e-commerce and fashion professional with 7+ years of experience spanningluxury, contemporary ready-to-wear, and wholesale in Germany, Spain, and France. Proventrack record overseeing 7-figure annual revenue, launching multi-platform digital operations,and planning high-impact B2B trade events and luxury pop-up activations.

  • German

    Native or bilingual

  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Coperni (Tomorrow Ltd.)
    Wholesale
    September 2023 - Today (2 years and 9 months)
    Paris, France
    Wholesale B2B showroom events for 50+ international buyers per season across Paris Fashion Week; from setup to reporting. Presented collections to global retail buyers, contributing directly to seasonal order performance. Synthesised buyer feedback and market intelligence into actionable trend reports for the brand team.
    Branding Branding E-commerce
  • Schwangau Schuh GmbH
    E-commerce & Digital Merchandising Manager
    June 2023 - January 2025 (1 year and 7 months)
    Munich, Germany
    Directed full e-commerce operations — 7-figure annual revenue across DTC E-commerce and wholesale marketplace channels.
    Managed and curated 500+ product listings (copy, imagery, metadata, visual merchandising) ensuring brand coherence across all platforms.
    Led seasonal digital campaigns across email, social and on-site channels, aligning visual output with collection aesthetic and commercial targets.
  • Leather Goods & Accessories
    Product Development & Creative Direction
    January 2020 - Today (6 years and 5 months)
    Madrid, Spain
    Led end-to-end creative development of leather goods collections — concept, material research, sampling through production handoff.
    Directed art direction for lookbooks, press materials and showroom presentations; maintained visual identity across all touchpoints.
    Managed artisan and supplier relationships across Spain, Italy and Portugal.
    Creative Direction Product Development Leather Goods

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Education

  • Bachelor of Arts
    Design Academy
    2021
    Bachelor of Arts
  • Diploma Marketing & Communication
    Univ. Complutense de Madrid
    2018
    Diploma Marketing & Communication

Skill set

Branding
Customer Relationship Management (CRM)
Pricing
Marketing and Communications Planning
Digital Marketing
Adobe InDesign
Graphic Design
User Interface Design
Luxury sector
Fashion
artificial intelligence
Sound design
Events
User Experience Design
Content marketing

Categories