Description

I help B2B companies and organisations turn complex ideas into content that actually works: from strategy and messaging to the finished asset. With five years of experience across B2B SaaS, fintech, and EU-funded programmes, I'm used to working with technical teams and translating what they build into content that speaks to real audiences.

What makes me a bit different: I work across the full content cycle. I can develop your content strategy, write the copy, design the visuals, and track what's performing, without you needing to coordinate multiple freelancers.

I work well with startups and scale-ups that need a senior content person without the full-time hire, and with international organisations that need someone who understands complex topics and diverse stakeholders.

Based in Brussels. Working in English. Available for projects, retainers, and interim assignments.

Languages

English
Native or bilingual
Romanian
Native or bilingual
Dutch
Fluent

Workplace preferences

Can work on-site

Brussels (up to 50km)

Freelancer
Freelance Content & Marketing Consultant
November 2025 - Today (7 months)
Brussels, BU, Belgium
• Develop and execute end-to-end content strategies for B2B clients, covering brand positioning, messaging frameworks, and multi-channel distribution.
• Produce high-quality content assets including website copy, landing pages, newsletters, case studies, and social media content aligned with each client's brand voice.
• Create visually consistent digital assets and marketing materials, combining copywriting and design skills to deliver cohesive brand experiences.
• Optimize website content for SEO performance and UX, improving organic visibility and content-led conversion.
• Set up analytics dashboards and content performance reporting to guide strategy and demonstrate measurable impact.
Datashift
Content Marketing Specialist
December 2024 - August 2025 (8 months)
Leuven, VB, Belgium
• • Led content strategy and production across digital channels, increasing brand visibility and audience engagement in the B2B AI and data space.
• • Developed 7 detailed buyer personas in collaboration with the team, shaping content direction and messaging for each target audience segment.
• • Secured and produced two named client success stories — including Colruyt and Telenet — providing the brand with credible, enterprise-grade social proof.
• • Designed digital and offline marketing materials including brochures, banners, and event visuals, ensuring brand consistency across all touchpoints.
• • Managed website content updates and UX improvements through CMS, ensuring accuracy, freshness, and alignment with content strategy.
• • Implemented analytics dashboards and campaign tracking to measure content effectiveness and inform future decisions.
JPI Oceans
Communications & Content Lead
January 2023 - December 2024 (1 year and 11 months)
Brussels, Belgium
• • Owned the full Communications, Dissemination, and Outreach workstream for a 60+ partner EU-funded program, managing strategy, production, and delivery across the project lifecycle.
• • Defined and executed digital content and communications strategies to grow visibility, stakeholder engagement, and community reach.
• • Produced diverse content formats (reports, articles, newsletters, event materials, and social media) tailored to scientific and policy audiences.
• • Planned and promoted a large-scale international symposium with 200+ participants, managing all communications from concept to execution.
• • Coordinated cross-functional teams, external agencies, and international stakeholders to deliver content campaigns on time and at quality.