Rani Joshi

Enabling clients to be confident in marketing without being an expert and planning ahead to reach their goals. I am available on a freelance or contract basis

SupplyPoint a global SME, are world leaders in Intelligent Inventory Management. Since joining, I have established marketing as a key function within the business, which now serves and leads 9 locations globally, in 6 languages providing strategic marketing direction to deliver targeted communications. Responsible for the global marketing budget. This role has been diverse, hands-on and required regular international travel pre-pandemic to support the global team. Key Achievements:

• Managed a global rebrand including all aspects of the business to be consistent across 9 locations, including the US factory relocation.

• Managed and delivered 18 tradeshows, regular webinars and 5 product launches to market

• Implemented and delivered VOC (voice of the customer) and employee engagement surveys

• Through increased multi-channel marketing activities, supported SupplyPoint's development from a white label manufacturer to a branded business, now leading ahead of its competitors.

• Launched a new rebranded website (www.supplypoint.com) & intranet in 2019 - delivering a 30% growth in website visits in 2021

• Increased website leads by 109% and LinkedIn followers by 36% in 2021 through organic and paid traffic

• Management of internal and external stakeholders, agencies, commercial team and internal communications with HR

• Managed and consulted 1 direct report for 'Vanas' our sister company based in Belgium

• Managed the product trademarks process and implementation alongside the Electronics Manager

• Managed and implemented the product launch process for marketing globally

• Introduced and facilitated quarterly global marketing leadership meetings across the TouchPoint group of companies

A self-employed venture, working with various clients (Routeco/Cisco, Corporate Rewards, Lego, Nespresso, Bright Disposition, The Engagement Coach, Active Hands & artist Arjun) to implement and deliver marketing initiatives, project, tour, and event management. Key responsibilities:

• Writing, implementing and delivering marketing, social media and project plans

• Remaining the key project lead between product marketing managers, key stakeholders, key departments and relevant parties to deliver projects

• Company marketing audits - reviewing and measuring current engagement levels through various channels. Providing and recommending solutions on how to improve and increase these levels

• Researching markets and delivering results based on findings to support wider commercial reports

• Writing and creating marketing collateral (email campaigns, blog writing, adverts etc), as well as designing advertorials for designer finalization.

• Managing and working with external agencies to deliver finished print collateral for commercial and internal corporate use

• Representing companies by acting as a brand ambassador on behalf of Lego and Nespresso through third party agents

• Writing business proposals for the sales director and business development managers for key potential clients

• Client services management by managing day-to-day activities of client projects

• Managing event areas to support a wider events team, in delivering major international IT events. For some clients this included supporting trade shows

• Creating welcome packs for new employees