Rebecca Wilson

As an experienced Fractional COO, I work with 2 distinct groups specialising in service businesses:

- B2B founders moving from start-up to scale-up, helping them build standardised systems and empowered teams.

- Established consultancies refine, optimise & connect the systems they already trust.

I partner with businesses to build scalable systems, data-driven decision-making, and operational clarity. Combining corporate discipline with entrepreneurial agility, I help leadership teams achieve sustainable growth and regain the headspace to focus on strategy and innovation.

I work across what I call the 4Ps of Optimised Operations:

Person - Goal and contribution clarity across the team

People - Leadership, teamwork and communication

Process - Reliable and adaptive systems

Performance - Reporting and data visibility

Through human-first systems design, meaningful data, and AI that supports good judgment, I help leadership teams focus on the work that drives profit and client value.

In practice, that means:

- Connecting and streamlining the tools you already use

- Automating repetitive, low-value work

- Turning data into useful insight, not noise

- Aligning roles and workflows so teams spend time on what matters

- Embedding AI where it enhances decision-making

GfK processes point of sale data to provide insight on product and channel sales trends. I transformed efficiency and effectiveness of the teams responsible for creation and delivery of continuous customer reports (Data Out).

Working closely across departments and levels to improve information flow and optimise processes to deliver an enhanced customer experience by decreasing the lag between data collection and sharing of insight, improving the relevance of reporting insights and transforming the culture of the team.

Following impact on Data Out, assigned several additional teams to lead, including Project Management team and the Total Store Reporting team.

Customer Acquisition Firm. I led the business transition from founder-led to investor-backed firm, overseeing entire UK based business. I transformed the strategic operating model, optimised performance and built standardised practices, leading a diverse team of 20-25 employees across supply, demand, customer service, website and creative design, product development and tech teams.