Rhea Fox

− Led 50+ FTE across Performance marketing, Trading, CRM, Product / UX, Customer Services and Studio − Directed all ecommerce demand and P&L across owned web, concessions and marketplaces (£125m GMV) − Grew the CRM database by +33% and expanded marketing into new channels: TikTok, SMS, white mail

(*Ted Baker ceased trading stores online direct in August – Nov 2024 following a business insolvency process)

− Owned £90m P&L and responsible for budgeting and 3-year growth plan − 14 FTE: Digital Marketing, Trading, Product (on-site), Analytics, CRM, Customer Services − Migrated both social and paid search marketing agencies to drive measurable efficiencies in spend (ROAS) − Launched and embedded a marketing attribution model (MTA) into strategy / planning and Trade reporting − Delivered checkout and Monsoon reward scheme refreshes

− Owned £20m digital P&L and a team of 15 in 3 disciplines: Digital Marketing, Trading, Product − Drove £4m of cost efficiencies through 2022 and restored .com channel to profitability in 12 months − Replatformed site from Magento to Shopify, driving record conversion and average transaction value − Migrated 2m customers to Ometria CRM platform to drive record email revenue and click through rate − Launched and managed our Amazon channel via a 3P agency − Sold the business as part of management team of 5 (Permira > Retail Realisation > Tesco)