Description

With over 16 years’ experience in branding, events, and marketing, I help businesses and brands connect with their audiences and carve out a distinctive presence in competitive markets. I bring a blend of strategic thinking, creative execution, and a love for problem-solving to every project I lead.

My career spans a wide range of industries – from broadcasting and sport to residential & commercial property, FMCG, and education – giving me a unique perspective on brand-building across sectors. Whether shaping a brand’s identity, leading large-scale campaigns, or delivering standout events, I thrive on taking ideas from concept through to execution. I enjoy collaborating with diverse teams, from strategic thinkers to clients, and take pride in building strong, productive working relationships. Throughout my career, I’ve been fortunate to receive positive feedback from both colleagues and clients who’ve valued my approach and partnership on projects.

Commercially-minded, highly collaborative, and driven by creative impact, I take pride and personal enjoyment in bringing clarity to complex challenges and seeing ideas come to life.

Languages

English
Native or bilingual
Portuguese
Basic

Workplace preferences

Can work on-site

Windsor (up to 50km)

Sky
Senior Account Director
October 2023 - July 2025 (1 year and 9 months)
Sky Sports Repositioning & Rebrand Managed the end-to-end development of the repositioning and rebrand creative, leading the creative and production teams from brief to project sign-off. Ensured the strategic approach for the brand was conveyed through the creative assets while navigating complex stakeholder alignment. After 9 months, gained the CEO's approval to implement the repositioning of the evolved Sky Sports brand. Led the creation of the internal training workshop, facilitating and presenting the new positioning to the UK and European teams.
• The new creative saw a 25% uplift in social shares across the World Darts Championships, and the revised tone of voice has been utilised in talent contracts and partnership photoshoots, including with Adidas.

Sky Sports Plus Led the creative process to launch a new brand identity for Sky Sports Plus. Facilitated fast stakeholder alignment to meet tight deadlines, managed rapid creative development, and continuous check-ins for CEO sign-off.
• The new Sports Plus package created a 12% uplift in subscriptions and engaged a wider viewer demographic. Focus group research revealed the new identity made the offer more comprehensible.

Sky Masterbrand Briefed and managed the strategic development of the Sky brand's new positioning framework, principles, and tone of voice in collaboration with the external brand agency. Oversaw the creation of new training workshop collateral and facilitated internal roll-out to embed the new positioning amongst Sky's 30,000 UK employees.
• Gained unanimous approval from the top 100 leaders across the organization.
Turquoise Branding
Client Services Director (Freelance hybrid)
November 2022 - September 2023 (10 months)
UEL and UECL brand refresh Led the creative process from brief to delivery across the agency, external partners, and UEFA clients for evolved UEL and UECL brand identities. Managed the €2.4 million budget to efficiently execute deliverables, including broadcast graphics, social assets, and print collateral.
• Partnered together with client stakeholders to navigate a fast-paced 9-month approval cycle, ensuring timely production and delivery of all assets.

UECL Budapest Final 2023 & UEL Dublin Final 2024 creative Managed the end-to-end creative process to final delivery of all assets across social, print, in-stadium visuals, and broadcast for the UECL Final 2023 (Budapest) and UEL Final 2024 (Dublin).
• Led and produced high-quality photo shoots in both cities and successfully delivered all required assets on time and within the €2.3 million budget.
On
Event Production & Management (Freelance)
September 2022 - November 2022 (2 months)
Successfully delivered a three-day event at 180 Strand within the €350,000 budget to grow awareness of the ON brand in the UK market. Ensured the targeted attendees left with branded collateral and encouraged sign up for future ON running events.
• Attendees actively shared the experience on social media, resulting in a post-event uplift of 150–250 daily Instagram shares, and future event sign-ups exceeded the 75% target.