Description

I have been working in the field of creative marketing for the past 15+ years – most recently with a focus in the outdoor industry. That said, I have a long history of supporting businesses big and small and from a wide range of backgrounds.

This has allowed me to name products for major brands, write witty copy for advertising, built press releases and news rooms, been creative director on some incredible photoshoots, managed paid campaigns and even wrote a script for Samuel L Jackson (true story).

I can help with strategy, or I can get my hands dirty. Whatever is needed to get the job done.

Industry field of expertise

Languages

English
Native or bilingual
German
Conversational
Welsh
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

Howell & Howell
Marketing Consultant & Fractional CMO
January 2023 - Today (3 years and 5 months)
• • Continental Bicycles: Providing strategic and creative counsel to in-house marketing team. Led creative content production, project management implementation, and campaign launches.
• • Trait (Running app): Implemented press and communication strategy for launch. Worked with the CEO to define the creative rebrand and product roadmap.
• • Make Votes Matter (Campaign group): Delivered logo and brand redesign proposal. Managed paid advertising campaigns for electoral reform advocacy.
Ampler Bikes
Chief Marketing Officer
January 2022 - January 2023 (1 year)
• • Team leadership: Led 29-person marketing and retail team (16 core marketing, 13 retail across 5 cities) through critical growth and restructuring phase.
• • Growth achievement: Drove 70% year-over-year sales growth despite supply chain challenges and product warranty issues.
• • Operational restructuring: Restructured marketing operations after 9-month leadership gap. Implemented new processes, guidelines, and upgraded technology stack.
Canyon Bicycles
Senior Manager, Strategic Partnerships
January 2018 - January 2022 (4 years)
• • Strategic partnerships: Created new partnerships function reporting to founder Roman Arnold. Negotiated Rapha partnership delivering Canyon experiences in all global Rapha retail locations.
• • Retail & Rental strategy: Developed Canyon Experience B2B partner programme and rebrand.
• • Innovation: Launched world's first professional esports cycling team. Partnered with Ubisoft to integrate Canyon into Riders Republic gaming franchise.