Description

Born curious. A life-long believer that nothing amazing happens when you’re in your comfort zone.

World-wide brand builder with 360° experience across multiple categories and markets.

Entrepreneurial and collaborative, with a proven track record of new business wins and growth.

Global operations leadership and change management expertise.

A mentor who empowers teams and builds culture.

Has lived and worked in 7 countries – ‘at home’ in a multi-cultural environment.

Father of two, Fringe festival actor, accidental half-marathoner, collector of mid-century ephemera.

Languages

English
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Düsseldorf (up to 50km)

ALL-CAPS
Consultant
October 2024 - Today (1 year and 8 months)
Freelance communications, operations and project consulting.
• • Marketing operations consulting for clients including start-up Helsing.ai.
Saatchi & Saatchi,
Senior Client Partner - Europe
October 2022 - July 2024 (1 year and 9 months)
Germany
European agency lead for Mondelēz Biscuit, Bakery and Gum brands.
• • Led Europe-wide equity programme development for OREO, TUC and 7DAYS across multiple markets.
• • Led the launch of OREO x Xbox 'Cheat Codes' which won seven Cannes Lions in 2023 and an eighth in 2024, plus a New York Festival Grand Prix and two Eurobest Grands Prix.
• • Led OREO x Pac-Man "Chase Playfulness' which won a Bronze Cannes Lion 2024.
• • Led the roll-out of Publicis Groupe's Power of One approach for Mondelēz Europe encompassing integrated production, creative and media, with Groupe partner agencies.
• • Streamlined cross-agency Europe WOW for Mondelēz brand equity development.
• • Doubled margin contribution '23 vs '22, with a sustained improvement in quarterly TRR scores.
Media.Monks,
Business Director
September 2021 - September 2022 (1 year)
United Kingdom
Led 360° brand campaigns, influencer and social amplification for BMW UK & Ireland.
• • Campaign leadership across launches and ranges (i4, iX, M4 CSL, M3 Touring, 7 Series, X7, 8 Series LCI, 3 Series LCI, X3).
• • Led agency collaboration with multiple specialist partners to deliver integrated campaign strategy, creative and implementation.
• • Led activations and influencer/social amplification for events including 50 Years of M, Goodwood Festival of Speed, Frieze London, GQ Heroes, Coldplay 'Music of the Spheres' World Tour, BMW PGA, AllBright, and Rocket League e-sports.