Description

Highly experienced digital leader & former MD at Accenture Digital; worked with word’s largest multinationals; supporting their digital transformation journeys (e.g. Unilever, Nestle, Diageo, Danone, Philips Morris, BAT, KFC, Philips, GSK, MSD (Merck), BMW..)

Brings unique set of insights from background in both digital consulting & digital media/advertising sectors, with hands-on experience across entire digital value chain. Success characterized by embedding self within client organization, (average tenure > 2 years in key clients); demonstrating ability to consistently deliver outstanding results; cultivate enduring client relationships, infuse innovation & lead high-performing cross-functional teams.

Highly effective stakeholder manager, exceptional skills in bridging gap between IT & Marketing, with track record of leveraging technology & data to drive marketing initiatives, enhancing customer experience through digital channels.

Brings a comprehensive understanding of challenges & opportunities involved in delivering digital initiatives within emerging markets, gained from working for Ogilvy and Accenture Digital in Sub Saharan Africa.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

London (up to 20km)

Ogilvy South Africa (SA)
Digital Lead
May 2017 - July 2018 (1 year and 2 months)
South Africa
-Led 'digital revolution' in agency. Grew digital team to 25, built missing capabilities (data, digital content, innovation lab), inspired & trained agency, drove business development/pitches, delivered digital initiatives:
-Helped global food & bev company win in consumer recipes, creating 'recipe & meal planning content & service' hub. Achieved new levels of inter-brand collaboration, unlocked new revenue streams, integrating e-commerce.
•Retained digital account for global fast-food chain (960 outlets in SA), through award winning digital ads, innovative retention & acquisition campaigns.
•Awarded digital agency of year - 2017 (Bookmarks).
Ogilvy Singapore
Director Performance Marketing
December 2021 - September 2022 (9 months)
-Opened new sales channel for MSD HPV vaccine (human papillomavirus), driving an additional 100,000 visits to doctors in 9 countries through direct-to consumer omni-channel awareness campaigns.
-Appointed to lead & rescue MSD's APAC consumer activation hub, which had failed to deliver. Redesigned operating model, hired new cross-functional team (strategy, creative, production, media), clarified roles, deployment/market engagement approach, processes, KPIs, reporting, & governance, In 6 months, relaunched hub delivering 4 peak & 2 always-on campaigns for 9 APAC markets in 11 languages.
Social Lab Group
Director Performance Marketing
September 2018 - December 2021 (3 years and 3 months)
Consumer Electronics
SocialLab Group
Sep2018 - Dec 2021 (3 years 4 months)
-Transformed digital activation for global consumer electronics company; scaled paid social pilot into 'in-house' cross-channel performance marketing unit. Led 67 Ogilvy staff (media, strategy, content, & campaign mgt), organised into integrated campaign delivery squads; focused on maximizing MROI (marketing return on investment) across funnel & driving sales, through real-time optimization of campaigns.
-Developed cross-channel capability, (social, SEA, programmatic, Amazon adv.) tech, AI, & dash boarding.
-RTMC campaigns delivered 4x better MROI than Client benchmarks; Amazon sales doubled YOR; model proved more effective than local in-market agencies. Adopted by client as new global operating model for activation.
-Awarded EFFIE in 2019 for best 'Marketing & Business Solution,' first for in-house solution.
-Appointed to lead & rescue the programme, which in 6 months had not delivered any campaigns. Reconstructed operating model, hired new cross-functional team (strategy, creative, production, media), clarified roles, operating model, deployment/market engagement approach, processes, KPIs, reporting, & governance, to completely turnaround project. In 6 months delivered 4 peak & 2 always-on campaigns for 9 APAC markets in 11 languages.