Description

I'm a versatile and entrepreneurial product positionner and brand strategist with 30 years’ international experience across brand building, product development, content creation and commercial execution.

With a background in corporate finance and strategy consulting for the Virgin Group, I’ve launched and led multiple ventures and advised others across sectors including tech, health, retail, consumer goods, private equity and business events.

I work end-to-end—from idea generation, product propositions and financial modelling to branding, team-building, and go-to-market execution. I combine strategic rigour with practical delivery, drawing on deep, hands-on experience launching products, running campaigns, producing content and managing live projects to tight deadlines and budgets.

All this makes me ideal for founders, investors or leadership teams needing a creative, resourceful partner to turn bold ideas into reality.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Event Academy (UK)
Project Manager – International Training Programme
EDUCATION AND E-LEARNING
November 2024 - Today (1 year and 7 months)
London, United Kingdom
Working with a UK-based Academy, I developed and delivered a professional diploma e-learning training programme for the Saudi government who want to train their nationals to organise commercially successful conferences and exhibitions. This involved managing cross-functional teams and stakeholder communications; creating and designing full content; managing lecturers and delivery; presenting some modules to camera; and co-ordinating and managing the whole prosess, including assessment criteria.
Project Management Team management Training
One Brightly
Head of Product Experience & Content
January 2020 - November 2024 (4 years and 10 months)
London, United Kingdom
• Led product strategy and customer experience for the US-based threat intelligence platform, shaping user journeys, interface and dashboards
• Owned the data presentation layer, selecting and structuring threat feeds, risk scores and alerts so users could quickly understand exposure and take action
• Produced UX copy, platform help, thought leadership and explainer videos, introducing AI generated content blended with conventional expert material to scale personalised guidance
• Designed and delivered cyber training programmes for B2B and B2C clients
Product Propositions GTM Brand content Project Management Market analysis
Intelligent Finance TV
CEO
BANKING AND INSURANCE
March 2017 - December 2019 (2 years and 9 months)
London, UK
Produced two weekly livestreamed and on-demand shows featuring startups seeking crowd finance (aimed mailnly at angel investors); and another aimed at conpanies seeking Series A investment (for VCs)
Format included a professional host and guest interviewers
Managed sponsor acquisition, content direction and full production
Oversaw segmented/ targettedd marketing campaigns to increase audience engagement and reach
Team management Product Propositions Editorial Pitch