About Rid
Fractional Head of Product and Startup Advisor. Blending entrepreneurial hustle with strategic rigour, I guide D2C, Marketplace & SaaS businesses from concept to product-led growth.
15 years experience building Retail / eCommerce, Digital Health and TMT ventures across the UK, EMEA & APAC:
• Developed 10x product roadmaps and GTM strategies for startup & scaleup founders
• Scaled fashion resale platform from concept to seven figure ARR at Trading Desk
• Delivered £100M+ digital transformations and startup-enterprise partnerships at Microsoft, Deloitte & Telstra
Fractional services:
✅ Venture building and MVP design
✅ Product vision and roadmap
✅ Product debugging and growth hacking
✅ Commerical and GTM strategy
✅ Use case identification and business case development
✅ Market analysis & competitor benchmarking
✅ Coaching on product management, venture building & strategy
✅ Software & Platform advice: Microsoft 365, Google Workspace, Shopify, WordPress, Instagram, TikTok
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- sobuj bazaarFounder & Managing DirectorDIGITAL AND ITApril 2023 - Today (3 years and 2 months)London, United Kingdom- Founded digital consultancy supporting tech startups to deliver growth through innovative solutions in the consumer goods and sustainability sectors- Partnered with YC Startup School CTOs to validate AI-powered platform enabling sustainable material selection in fashion design, reducing waste across sampling and production processes- Crafted a sustainable sourcing strategy for LOBOMAR, enabling the ethical luxury brand to sell out two collections and secure partnerships with Design Museum London and Wereldmuseum Amsterdam- Mentored London College of Fashion MA graduate in designing blockchain-powered product traceability platform for fashion and textiles, contributing to successful £50k startup capital raise
- Trading DeskCo-Founder & Chief Product OfficerE-COMMERCEMay 2023 - September 2024 (1 year and 5 months)London, United Kingdom- Leveraged user research to deliver second-hand fashion marketplace MVP in 12 weeks, exceeding engagement targets by 200%- Engineered buyer-seller equilibrium through strategic feature implementation, driving growth in conversion and AOV metrics- Designed and launched 'Nigo' prototype, an LLM-powered AI seller concierge, with initial results indicating a 50% reduction in support average handling time (AHT)- Grew diverse 5-person team across Product, Engineering & Marketing, fostering a culture of continuous innovation and rapid delivery- Developed a community-driven social media strategy, achieving 400% Instagram follower growth over 12 months and attracting 1,000 early adopters within 3 months- Crafted a compelling product roadmap and pitch deck, catalysing investor interest and securing a 7-figure acquisition
- Microsoft CorporationPrincipal Product Manager, Retail Industry SolutionsTECHJuly 2022 - May 2023 (10 months)London, UK- Formulated product vision and go-to-market strategy for UK, overseeing key accounts in Luxury, Fashion & Grocery sectors- Designed a £200M strategic partnership with a major Retailer, steering cross-functional teams to outline generative AI and cloud solutions projected to boost online conversion and staff productivity- Collaborated on “Smart Store Analytics” pilot with a major Retailer, leveraging cutting-edge computer vision and ML to slash operational costs by 20% and boost staff productivity by 10%
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Education
- Circular EconomyMIT Professional Education2023
- Bachelor of Arts and Bachelor of CommerceDeakin University2011Graduated with Honours. Majored in Economics and Political Sciences