About Rita
A prolific writer, content creator and PR specialist with over ten years of B2C and B2B multi-sector in-house and agency experience. Areas of expertise include PR strategy, campaign planning and execution, as well as social media management, digital marketing, media relations and crisis and reputation management.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Prohibition PRSenior Freelance Account ManagerWINE AND SPIRITSMay 2021 - October 2022 (1 year and 5 months)Leeds, United Kingdom
- -Tasked with analysing seemingly unproductive brand survey results to find new, newsworthy PR angles for maternal post-care brand, Lansinoh and Yorkshire Water. Creation of press releases for successful client approval and generation of headlines in national and regional press
- -To drive engagement, devised Nexus Scale up campaign, which encompasses a series of blog posts for the new blog, as well as social media and newsletter posts
- -Authored Huthwaite International Future Leaders whitepaper to drive traffic to the Huthwaite International site, and soft sale the company’s services. Quickly approved by client with no edits and awaiting publication
- -Ensured uptick in summer website visits for Sealy Mattress with blog and influencer campaign
- -Supporting Black Sheep Brewery’s ambition of making fledgling brand, Milk Stout, the number 2 stout brand in the UK by successfully raising its profile in the regional, national and trade press through the creation of a suite of press releases
- -Devised fall/winter campaign 2021/22 for Suit Direct, using a combination of its annual sales report and desktop research
- Rock2Rose PRPR ConsultantTECHMarch 2020 - February 2024 (3 years and 11 months)Reading, United Kingdom
- -Kick-started new category sales with go-to-market strategies and international launches for European consumer brands, JVC, and Hitachi.
- -Successfully launched new 2021 range for Sharp Home Appliances
- -Liaised with Twitch to launch Twitch for Vestel Smart TVs across Europe
- -Liaised with TikTok for European PR launch of TikTok on Vestel Smart TVs
- -Devised successful growth hacker strategy and international launch campaign for start-up, -Attention Insight, across Europe.
- -International event planning and hosting, as well as marketing on behalf of B2B publications, AV News and UC News
Reboot of B2B brand, Onelan, which resulted in a 25% rise in customer engagement - Quick Brown Fox PRFreelance PR Account ManagerTECHAugust 2019 - March 2020 (7 months)Reading, United Kingdom
- -New business pitches and client meetings
- -Account management of diverse portfolio of clients, including home appliance brands, CBD businesses and platforms for mental health.
- -Developed brand and tone of voice for multiple brands, writing and editing press releases, case studies and content marketing, as well as opinion pieces.
- -Development of product review strategies
- -Strategic implementation of influencer and social media campaigns
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Education
- Bachelor of Arts with Honours, First-ClassFort Pitt Grammar2006Attained a First-Class Honours Degree in English literature, and currently completing a Masters in International Affairs at King's College London