- RTC Marketing ServicesMarketing Consultant & CopywriterPRESS & MEDIAFebruary 2022 - Today (3 years)East Hampshire District, England, United Kingdom•Reviewing clients current marketing activity and devising a plan of action to improve marketing performance. Producing and delivering marketing strategies and plans to increase ROI.•Crafting emails, social media campaigns and landing pages to deliver a compelling customer journey.•Creating buyer personas. Adapting campaign messaging for different audiences across various channels.•Writing long and short copy, articles, blogs, event write ups, scripting videos and webinars.•Interviewing clients and subject matter experts to identify robust content ideas and talking points to use in marketing messaging and collateral.
- Douglas Stewart EDUMarketing SpecialistEDUCATION & E-LEARNINGApril 2019 - January 2022 (2 years and 10 months)Portsmouth, England, United Kingdom•Part of the senior management team.•Oversaw all marketing activity, developing strategy executing delivery, managing budget. Created a portfolio of over 40 educational technology brands.•Exceeded social media growth and leads targets year on year by 25%.•Acted as a brand custodian; creating and delivering vendor funded marketing campaigns to achieve ROI, including social media, webinars, email marketing, PPC advertising.•Created a distinct and consistent voice for Doulas Stewart in the distribution marketplace, addressing many of the biggest topics and trends shaping businesses and the economy
- PilonMarketing ContractorARCHITECTURE & URBAN PLANNINGNovember 2018 - March 2019 (5 months)Bracknell, England, United Kingdom•Part of the senior management team.•Developed and delivered strategic marketing plans to support business growth.•Built a thought leadership strategy that increased the awareness, trust and credibility ofthe PiLON brand, which led to securing speaking slots at key industry events and recognition through awards.•Created the company’s social media strategy, wrote and developed content to enhance engagement.
- B.A. Hons English and Media SudiesUniversity of East Anglia1997