Description

I help leadership teams sharpen their narrative into messaging that lands — and drives decisions.

When there’s a lot in motion, but the message isn’t cutting through, it’s usually a focus and alignment problem. I review what’s already out there, pinpoint what’s working (and what isn’t), and tighten the few high-impact assets that build trust, increase conversion and support confident commercial decisions.

Most of my work sits in energy and infrastructure, often with technology enabling the change. The work is practical and immediately usable — focused on what will shift decisions and results.

I can support with:

• Positioning & messaging (value narrative, proof points, tone of voice)

• Strategic content (white papers, reports, executive briefs)

• Go-to-market support (pitch/board decks, one-pagers, case studies, bids/proposals)

• Transformation comms (leadership narrative, manager packs, FAQs)

I also lead larger programmes end-to-end — campaigns and launches, digital workplace content, and transformation comms toolkits.

Send me a message on Malt with a brief outline — I’ll suggest the best first step.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

RTC Marketing Services
Strategic Marketing & Communications Consultant, Energy & Infrastructure
ENERGY AND UTILITIES
February 2022 - Today (4 years and 4 months)
East Hampshire District, United Kingdom
Strategic marketing and communications consultancy supporting organisations through change—aligning narrative, stakeholders and go-to-market execution to drive confident decisions and measurable growth.

✓ Audit marketing performance and build strategies/roadmaps to improve ROI.
✓ Lead insight and journey work (research, personas, behaviour, touchpoints).
✓ Align positioning and messaging with senior stakeholders for clarity and momentum.
✓ Deliver integrated campaigns across email, social and landing pages.
✓ Produce credible content and interview-led messaging that builds trust and drives growth.
Communication strategy Positioning strategy Content marketing Corporate strategy Brand content
Douglas Stewart EDU
Marketing Specialist (Marketing & Communications) | Go-to-Market & Customer Growth
EDUCATION AND E-LEARNING
April 2019 - January 2022 (2 years and 10 months)
Portsmouth, United Kingdom
✓ Managed the marketing team and delivery across campaigns, launches and always-on activity.
✓ Developed and executed integrated marketing and communications plans to acquire and retain customers.
✓ Owned go-to-market for new product launches; exceeded sales targets by 30%.
✓ Improved customer journeys and lifecycle communications to increase engagement and performance.
✓ Launched an employee advocacy programme, growing social following by 35%.
Marketing Strategy Content marketing Strategic planning Product Marketing Communication
Bowman Power
Senior Marketing & Communications Manager
CIVIL ENGINEERING
August 2016 - March 2019 (2 years and 7 months)
Southampton, United Kingdom
✓ Led the marketing team and owned delivery across digital channels to strengthen lead generation.
✓ Built and executed growth-focused marketing and communications plans to support business expansion.
✓ Produced video content end-to-end, increasing stakeholder engagement by 15%.
✓ Maintained clear positioning and brand consistency across external communications.
✓ Delivered integrated email/digital campaigns to improve engagement across key customer touchpoints.
Marketing Strategy Content marketing Corporate strategy Digital Transformation Team management