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Ritu PandeyRP

Ritu Pandey

SEO Content Strategist

€241/day
Kolkata, IN
3-7 years

Average response time: 1 hour

About Ritu

Most companies don’t have a traffic problem. They have a relevance problem.

They’re publishing content. It’s ranking. Sometimes. But it’s not converting. Not bringing the right people in. Not turning readers into sign-ups.

That’s where I come in.

I build SEO content around search intent and actual buying behavior. Not vanity keywords. Not “let’s post three blogs a week and hope.” I look at what people are searching for when they’re close to making a decision and build content around that.

I handle keyword research, on-page structure, blog strategy, and content that moves someone from curiosity to action. I’ve worked across technical niches, industrial topics, and growth-focused SaaS style content. If it needs to rank and make sense to a human, I’m interested.

I care about structure. Clean logic. Clear writing. No filler paragraphs written to hit a word count. If a sentence doesn’t earn its place, it goes.

What you get is content that knows why it exists. Every piece has a job. Bring traffic. Build trust. Push the right next step.

If you want random blog posts, I’m not your person.
If you want content that pulls its weight, we’ll get along.
  • English

    Native or bilingual

Can work on-site
Kolkata (up to 50km)

Experience

  • Gushwork
    Senior Technical Writer & SEO Optimization
    February 2024 - Today (2 years and 4 months)
    • ● Scaled organic reach to 1.29M+ impressions with triple-digit growth, including pages driving 400–700% traffic increases after optimization
    • ● Ranked 450+ pages in Google Top-5 by building topic clusters, search intent mapping, and internal linking architecture
    • ● Produced 1,000+ long-form technical tutorials across Python, Java, AI/ML, backend systems, and infrastructure
    • ● Improved organic acquisition and dwell time for upGrad's learning funnel through clarity-first educational content
    • ● Identified content decay and keyword cannibalization via full-site audits, recovering lost rankings and clicks
    • ● Partnered with growth and product teams to align content with sign-ups and learner activation metrics
    • ● Restructured legacy articles into conversion-oriented formats, turning educational traffic into downstream enrollments
    Content marketing SEO technical documentation Brand content content audit
  • Xenonstack
    Associate Software Engineer Trainee
    July 2023 - September 2023 (2 months)
    • ● Built REST APIs using Go (Gin) and relational databases, gaining hands-on experience with backend architecture and data flows
    • ● Documented endpoints, workflows, and implementation logic for internal developer use
    • ● Worked with production workflows, debugging processes, and version control practices used by engineering teams
    • ● Developed practical understanding of how developers read documentation, shaping later technical writing clarity
  • Freelancer
    B2B Content Writer
    December 2021 - June 2022 (6 months)
    • ● Delivered technical and product-led content for SaaS, manufacturing, and eCommerce companies under strict brand and positioning guidelines
    • ● Translated engineering and industrial concepts into search-discoverable educational content for non-expert buyers
    • ● Adapted tone and structure across audiences: developers, operators, and business decision-makers
    • ● Maintained editorial quality while meeting SEO, accuracy, and domain-specific terminology requirements

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Education

  • Bachelor of Technology (B.tech)
    Meghnad Saha Institute of Technology
    2023
    Bachelor of Technology (B.tech)
  • Mathematics and Computer
    Carmel High School
    Mathematics and Computer

Skill set

Categories