Roberto B.

Digital Marketing Expert with 12+ years of experience with PPC/SEM/Google/Bing/Meta (Facebook) Ads. Specialising in a multitude of verticals, including 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗕𝟮𝗕 𝗟𝗲𝗮𝗱𝗚𝗲𝗻 and 𝗗𝟮𝗖 𝗟𝗲𝗮𝗱𝗚𝗲𝗻.

𝗦𝗞𝗜𝗟𝗟𝗦𝗘𝗧

✅ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: leveraging all available tools such as campaign types (Search, Shopping, pMax, App, Video, Discovery, Display etc), Bidding methods (tCPA, Max Conversions, Max CPC, pCPA, CPM etc), Match Types, Audiences, Extensions, Segments, Ad Types, Negatives, Shared Libraries, Automated Rules, and more.

✅ 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: leveraging all available tools such as Campaign Objectives (Sales, Leads, Video Views, Advantage+, Traffic, etc), Custom Audiences, Lookalikes, Interest Audiences, Creative Types, Bids and Budgets Optimisation (CBO, ABO, Bid Cap, Scheduling, etc), Dynamic vs. Static AdSets, Automated Rules, and more.

✅ 𝗢𝘁𝗵𝗲𝗿 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀: extensive experience on LinkedIn Ads, Taboola, Outbrain, Revcontent, Snapchat, Twitter, Pinterest Ads.

✅ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: focussing always on the big picture, developing synergies within each single channel, but also with other acquisition channels and re-engagement strategies.

✅ 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: working with Google Ads / Facebook Pixel Tag, GA4 and GTM, importing Offline Conversions, Setting Up Server-to-Server tracking (Conv. API or Enhanced Conversions), Integration with internal data warehouse / CRM, working with multi-touch attribution models.

✅ 𝗧𝗲𝗰𝗵 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Python scripts both to analyse and manage accounts, usage of automated tools and AI wherever possible, focussing on conceptual and qualitative work.

𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘

✔️ Online Marketing Experience in more than 40 countries/5 continents.

✔️ Experience in managing 7 digits monthly budgets.

✔️ Close collaboration with Meta/Google

✔️ Creation of performance oriented strategy and campaigns in 15+ verticals.