About Roberto
Strategy and growth leader with 8+ years of experience, currently advising FMCG market leaders on go-to-market transformation, revenue growth and commercial excellence. Proven track record of identifying opportunities, driving measurable impact, and supporting hands-on implementation. Worked closely with C-level executives to shape strategy and guide execution, delivering sustainable business results. Experienced in leading cross-functional teams in projects across Europe, Latin America, and Asia.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- Simon-Kucher & PartnersManagerJanuary 2024 - January 2026 (2 years)Barcelona, Spain
- Formulated international growth strategy for a flagship Spanish brewery (€2B annual sales). Transformed leadership’s global expansion approach with a roadmap that redefined priorities and unlocked 30% volume growth in foreign markets.
- Developed eRTM strategy for prominent Latin American soft drinks producer with €13B annual sales, driving B2B platform expansion in Latin America. Collaborated with senior leadership to redefine partner engagement and monetization model.
- Delivered modern trade channel P&L turnaround for a major Mexican dairy producer (€1.6B annual sales), optimizing go-to-market, RGM and logistics levers. Comprehensive operational and commercial review generated €15M in recurring yearly savings.
- Directed eRTM strategy design in collaboration with the digital division of a Spanish brewery, boosting distributor platform adoption by reshaping strategic priorities, establishing a new monetization model, and launching a fast-track rollout plan.
- GlobalpraxisSenior Management ConsultantFebruary 2022 - January 2024 (1 year and 11 months)Barcelona, Spain
- Designed a radical strategy change for one of Japan’s top-tier soft drink bottlers (€5B annual sales). Identified growth opportunities in channels, portfolio rationalization and logistics improvements, for a total impact of over €200M in yearly operating income.
- Led engagement with the executive team of top cement manufacturer in Cambodia (€84M annual sales), driving analysis for customer segmentation, distributor strategy, logistics, and sales force improvement. Recommendations with an EBITDA impact exceeding €10M annually.
- GlobalpraxisManagement ConsultantAugust 2019 - January 2022 (2 years and 5 months)Barcelona, Spain
- Executed go-to-market redesign for one of Ecuador’s largest canned tuna brands generating an impact of over €10M in revenue annually. Managed rollout successfully in the pilot region, including distributor selection and outlet segmentation.
- Optimized price-package architecture for the portfolio of renowned soft drink producer in Italy using conjoint analysis to identify trends in consumer preferences.
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Education
- Master of Business AdministrationESADE Business School, Ramon Llull University2019Master of Business Administration
- Bachelor of ScienceUniversidad de Los Andes2013Bachelor of Science