Rob Ireland

Develop the capabilities of the in-house design team through regular coaching and mentoring and to create processes and templates to streamline the flow of work. Enhance the organisation's branding toolkit and define best practices throughout all audience touch points

Establish, maintain and build relationship with key accounts through a deep understanding of their markets, brands and key messages. Establish a holistic knowledge of the teams expertise, capabilities and technological developments with a view to creating awareness throughout the customer base. Instilled a focus on marketing within the company with a view to targeting audiences with concise and relevant branded content across all channels, thus growing the company in-terms of size, revenue, capability and client base.

Ownership and creative direction of all Rolls-Royce Civil Aerospace branded marketing material with the aim of driving awareness of technologies and capabilities and to enhance the perception of products within the market during a challenging period for the brand. Lead, challenge, motivate and inspire a team of in-house multi-disciplined creatives and maintain a close working relationship with a network of creative agencies. Drive audience engagement across all audience touch points by creating compelling visuals and concise messages, with particular focus on social media, website, events, HTML emails, customer facing facilities and key note presentations. Define and regularly report on social media and website KPIs and benchmarks, highlighting key takeaways, lessons learned together with insights on social listening, competitor analysis and online sentiment. Senior stakeholder management and the ability to understand, interpret and execute complex client briefs from various professions within a complex organisation. Advise and contribute to the development of the company re-brand and initiate roll-out sessions within the civil aerospace division.