Description

Friendly ex-CMO, with 30+ years of international experience across diverse brands such as Mars, HSBC, Nike, Adidas, Rebel Sport, Anytime fitness and also small family start-ups and social influencers.

Good with teams, agencies and managing upwards. Commercially focussed and great at delivering to time and budget.

I can help with strategy, planning, buy-in, resourcing, communicating and operating:

o Brief research agencies

o Map and document customer journeys

o Create and document communications strategies around research and data insight

o Create and document customer experience strategy

o CRM and data audit

o Create CRM, data and email communications strategy

o Brand audit and positioning documents

o Write an agency pitch

o Social media audit and strategy

o Social influencer strategy

I have substantial experience across:

o Strategy and planning

o Brand positioning and refresh

o Communications

o CRM and data planning

o Customer experience

o Resourcing and management

o Agency pitches

o Change management

o Social media

o Social influencers / content creators

o P&L

o Buy-in at board level

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Global Health & Wellness Platforms
Managing Director & Chairman
March 2020 - Today (6 years and 3 months)
Houston, TX 77091, USA
customerFusion Group Aust, UK, NZ, APAC
Executive Director - Europe
TECH
January 2015 - Today (11 years and 5 months)
London, United Kingdom
CustomerFusion was born out of a collection of globally experienced senior marketing experts and a holistic collection of specialist expert businesses brought together under the one integrated holding group. CustomerFusion were original co founders of Chemistri Genus Group, Fibre Ogilvy, TCS. CF group brings specialist operations together - working as one to provide seamless tailored solutions & resources based on each clients requirements.
Anytime Fitness Australia
Chief Marketing Officer
October 2014 - September 2015 (11 months)
Sydney NSW, Australia
Largest global gym network. Anytime Group Australia comprises of Anytime Fitness, Anytime Vision and Anytime Health. Responsible for all customer touch-points and overall customer experience. Developed segmented approach to marketing allowing targeted messaging through the membership sales funnel. Rebuilt relationship with franchisees through collaborative approach to global marketing and local area marketing initiatives. Managed sponsorship strategy with athletes and various sporting clubs.