Description

Highly-organised, creative and strategic leader with 17 years’ experience in the production of innovative digital, video, print and social media content for global clients. I started my career as a B2B journalist in print titles, and have worked in multiple content ideation and production roles since, including content leadership roles at The Mirror, the BBC and News Corp.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Freelance (Self employed)
Content Director
January 2022 - Today (4 years and 5 months)
London, UK
Contract roles, including:
- Content Director for Google and YouTube at Redwood BBDO
- Business strategy and marketing for TMX
Storyful
Executive Director of Video, Global
July 2020 - November 2021 (1 year and 4 months)
London, UK
Led strategy and operations for video licensing at the world's leading social media news agency, with a distributed team across the US, EMEA and APAC. Drove significant change management through PMO-style workstreams to successfully improve efficiency, productivity and team morale. Restructured the Video department to improve ownership and accountability of core business functions, and dramatically increased revenue through a renewed focus on video acquisition, social audience growth, digital rights management (DRM) and reseller partnerships.
Storyful
Executive Creative Strategy Director, Global
April 2019 - July 2020 (1 year and 3 months)
London, UK
Led creative strategy and production globally, with staff in the US, EMEA and APAC. Collaborated with Commercial, Social Intelligence, Finance, Legal, Product, HR and Exec teams across Storyful and the wider News Corp business to introduce new service offerings, solve problems, remove blockers/barriers, share learnings and win new business across all markets. Clients included: McDonald's, Unilever, Nature Made, Amex, Mastercard, Visa and Aperol.