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Malt Strategy
Romy JanariRJ

Romy Janari

Brand & Marketing Consultant | C2 English | B1 Ger

€600/day
Stuttgart, DE
15+ years
Brand Strategy
Campaign Strategy
Marketing Strategy
Brand Storytelling
Project Management (PMO)

Average response time: 1 hour

About Romy

Hi, I'm Romy, from Cape Town, South Africa!

I’m a Brand & Marketing Consultant helping purpose-led startups and scaleups grow with clarity, creativity, and heart. With over a decade of experience leading brand transformation, creative campaigns, and team development, I bring both strategic thinking and hands-on execution to every collaboration. My skills are highly transferrable within any industry.

What I Offer:

1. Brand Strategy & Positioning
  • Define or refresh brand purpose, positioning, and narrative
  • Create brand playbooks and messaging frameworks
  • Align leadership and teams around a shared vision

2. Creative Campaign Development
  • Concept creation and lead 360° integrated campaigns that bring purpose to life
  • Guide creative teams from idea to execution
  • Use data and AI tools to enhance insight and impact

3. Project & Campaign Management
  • Manage timelines, deliverables, and cross-functional teams to ensure projects run seamlessly
  • Collaborate with agencies, designers, and content partners
  • Keep creative and strategic alignment across all brand touchpoints

4. Team Mentorship & Leadership
  • Mentor marketing teams and emerging brand leaders
  • Offer fractional brand leadership for startups without a full-time CMO
  • C-level stakeholder engagement and management
  • Build structural processes and clarity for sustainable growth

Selected Highlights
  • Led the brand transformation of Property24 (South African equivalent to ImmoScout24), strengthening its positioning and storytelling for millions of users.
  • Delivered brand and campaign strategies that deepened engagement and trust across digital channels.
  • Mentored high-performing marketing teams to elevate creativity, focus, and impact.
  • Marketing Representative on our Executive Leadership Team for 9 years
E-commerce
Health and Wellness
Real Estate

  • English

    Native or bilingual

  • German

    Conversational

Can work on-site
Stuttgart (up to 50km)

Experience

  • PROPERTY24
    Marketing Manager
    TECH
    April 2015 - August 2024 (9 years and 4 months)
    Redefined brand and marketing strategy, driving 12–15% YoY growth in branded search and expanding market lead over nearest competitor from 2x to 5x
    Spearheaded national integrated campaigns (ATL, digital, social) reaching millions of consumers, strengthening Property24’s position as South Africa’s #1 property platform
    Directed multi-million rand marketing budget with full accountability for forecasting, optimization, and end-to-end project delivery (planning, creative, production, performance tracking, leadership reporting), maximizing ROI
    Commissioned and translated annual brand research (1,000+ participants) into positioning, messaging, and product priorities, increasing consumer engagement
    Increased Net Promoter Score from 28.8% to 54.9% over nine years
    Managed external agencies as lead partner, ensuring alignment with KPIs and brand standards while delivering measurable performance lift
    Built and led a marketing department (2 reports), mentoring team members and embedding a culture of ownership and data-driven decision making
    Partnered cross-functionally with sales, product, tech, and operations
    Brand Strategy Campaign Strategy Cross-functional Team Leadership Senior Stakeholder Management Project Management
  • PROPERTY24
    Marketing Account Manager
    TECH
    March 2013 - August 2015 (2 years and 5 months)
    Executed integrated B2B and B2C campaigns to increase lead generation
    Managed external agency relationships for campaign execution and delivery
    Conducted annual brand research (1000+ participants) to inform strategic direction
    Project Management Brand Management Social Media Strategist Campaign Management
  • KORBITEC
    Social Media Manager
    October 2011 - March 2013 (1 year and 5 months)
    Focused on brand awareness and engagement
    Grew B2C and B2B social profiles >200% (Facebook) and >600% (Twitter) Partnered with 4 business leaders to integrate social strategy into broader marketing initiatives
Check out Romy's experience

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Education

  • Post Graduate Diploma in Marketing Management
    UNIVERSITY OF CAPE TOWN
    2010
    Post Graduate Diploma in Marketing Management
  • Bachelor of Social Science
    UNIVERSITY OF CAPE TOWN
    2007
    Bachelor of Social Science

Certifications

Skill set

Senior Stakeholder Management
Asana
slack
Digital Marketing
Branding
Marketing and Communications Planning
Marketing Analytics
A/B Testing
Company Culture Management
Diversity, Equity, and Inclusion
Leadership Development
Compensation and Employee Incentives Programs
Delivery Management
Business Unit Strategy
SWOT

Categories