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Rowland MarshRM

Rowland Marsh

Copywriter & Content Strategist

€521/day
London, GB
8-15 years

Average response time: 1 hour

About Rowland

I’m a freelance copywriter and content strategist based in Hitchin (near London) with extensive experience in crafting compelling content and inbound strategies for businesses.

For over 20 years, I've created content in one form or another, from my early career at a national newspaper group to my recent stints in digital marketing agencies and as a freelancer.

I learnt and utilised the inbound methodology during my time working for leading HubSpot agencies, earning various certifications, awards and recognition.

I’ve helped numerous clients boost their online presence, showcase their products/services and generate new leads. Many of these companies were in the B2B space, but I’ve also worked with B2C clients and can apply my knowledge and skills to any business need, type and sector.

I use my copywriting skills and strategic experience to create content and campaigns that attract, engage, convert and delight customers. I’m passionate about telling brand stories and helping teams plan and deliver content that caters to their ideal audience profile.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Rowland Marsh (Self-Employed)
    Freelance Copywriter and Content Strategist
    June 2024 - Today (2 years)
    Hitchin, United Kingdom
    My role is to craft content strategies that address key audience needs and write copy that helps companies boost their brand reputation, drive business leads and showcase their solutions.

    I have over a decade of content marketing experience from working in fast-paced digital agencies and as a freelancer, using tools, techniques and writing skills to help brands reach and resonate with their ideal customers.

    Whether you need strategic support or straight-up content creation, I can offer the following services:

    • Monthly/quarterly content plans
    • Copywriting for blogs, ebooks, website pages, email campaigns or videos
    • SEO recommendations and writing
    • Brand messaging/tone of voice development

    As a freelancer, I've worked with various brands like iwoca, The Ardonagh Group, Harpenden Building Society, SAP Fioneer and YouLend, plus these agencies:

    • HSG Advisory
    • Gungho Marketing
    • Journey Ventures

    During my career, I've helped over 70 companies improve their online presence, enhance brand authority and generate/nurture leads, opportunities and customers.
    Copywriting Content marketing Brand messaging SEO Content strategy
  • Harpenden Building Society
    Copywriter and Content Strategist
    BANKING AND INSURANCE
    January 2026 - March 2026 (2 months)
    Harpenden, United Kingdom
    Creating new copy and optimising existing content for a website redesign and new branding rollout.

    This multi-pronged project involved the following:

    • Applying newly developed brand guidelines to new and current pages
    • Writing copy for new website pages
    • Providing SEO recommendations for various existing pages
    Copywriting SEO Content strategy Brand messaging Proofreading/Editing
  • iwoca
    Copywriter and Content Strategist
    BANKING AND INSURANCE
    June 2024 - December 2025 (1 year and 6 months)
    London, United Kingdom
    Creating regular educational content about finance and fintech for iwoca's SME audience and optimising existing content for SEO/GEO.

    While working as a freelancer for iwoca, I was responsible for the following:

    • Writing weekly/monthly articles for the resources section on an array of different topics
    • Supporting a large-scale content optimisation project, where I updated and enhanced various blogs and web pages to improve performance
    Copywriting SEO Proofreading/Editing Content strategy Content marketing

Recommendations

MJ
Henry BellHB
Mihai J. and 1 other person have recommended Rowland

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Education

  • BA Hons
    University of East Anglia
    2003
    BA Hons

Certifications

Skill set

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