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Roystan Lawrence D'SouzaRL

Roystan Lawrence D'Souza

Expert in CRM Dynamics 365 Marketing & Sales

€800/day
Mannheim, DE
3-7 years

Average response time: 1 hour

About Roystan Lawrence

Hello ✋,
I am a Dynamics 365 CRM Marketing & Sales expert with demonstrated experience in IT consulting and leading digital transformation projects across diversified B2B industries.
Industries I've worked with 👉 Manufacturing, Automotive, Energy, Postal services, IT services to name a few.

I support organizations to establish and optimize their Marketing & Sales processes using Microsoft Business applications base.
✅ With my functional expertise in Power Platform, I can administer, customize and integrate Power Apps + Model Driven Apps to automate your existing processes.

Additionally, I have 4+ years of IT project management experience, and can work well with teams that follow Agile/SCRUM methodology.

I am fluent in English and at an intermediary level with German. I humbly prefer using English as my business language.

Looking forward to working with your organization.
  • English

    Native or bilingual

  • German

    Basic

Remote only
Primarily works remotely

Experience

  • Lichtblick SE
    Dynamics 365 Consultant- Marketing & Commerce
    ENERGY AND UTILITIES
    March 2022 - Today (4 years and 3 months)
    Hamburg, Germany
    Goal: Design and develop the Lead to Opportunity funnel for new Product vertical.

    Main tasks:
    - Creation and continuous improvement of custom apps.
    - Lead creation with relevant data connections to Backed and Frontend tech.
    - Clear segmentation of Leads based on Lead source, Interest and potential deal value.
    - Executing Drip and Lead nurture campaigns
    - Seamless handover to Pre-sales
    Dynamics 365 Power Automate E-Mail-Marketing Leadgenerierung Agiles Projektmanagement Microsoft Power BI
  • Freudenberg Group (FST)
    SharePoint on-Premise to Cloud migration
    MECHANICAL ENGINEERING
    March 2021 - September 2021 (6 months)
    Mannheim, Germany
    The aim of this project was to move the existing on-premise SharePoint system to the Cloud, thus enabling better performance, greater data reliability, and global use without VPN. Particular hurdles were the migration of workflows and the hybrid use of other existing on-premise systems.

    Tasks in detail:

    • Conduct a Fit-gap analysis to determine operations and business requirements and formulate custom based solutions.
    • Create a Project roadmap along with migration architecture.
    • Execute content and structure migration using Sharegate tool.
    • Design Canvas Power apps and integrate Cloud flows with O365 SharePoint.
    • Conduct system integration testing.
    • Provide maintenance support and resolve outstanding issues post migrations.
    Microsoft Azure Power a Powershell Agile CRM Technical project management DevOps Microsoft Sharepoint
  • Aliru GmbH
    B2B Strategic Marketing
    DIGITAL AND IT
    April 2020 - October 2020 (7 months)
    Mannheim, Germany
    Project: B2B go-to-market blueprinting
    • Understanding the customer needs through Questionnaires, social listening and creating Buyer Personas.
    • Choosing the right channels with maximum traction ability to market the product offering.
    • Conducting A/B tests for awareness campaigns using LinkedIn marketing solutions.
    • Designing templates to track and monitor leading and lagging KPI’s affecting the bottom line.
    • Aligning marketing goals with the company's overall goals – formulated a policy management process and review management.
    Kommunikationsstrategie Lean Startup LinkedIn Marketing Videoproduktion

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Certifications

  • Microsoft Power Platform Functional Consultant
    Microsoft
    2021
  • MS Dynamics 365- Marketing Functional Associate
    Microsoft
    2020

Skill set

Categories