Description

My name is Rupert Heather, an award-winning Dublin-based B2B content specialist and freelance writer. With over a decade of content creation experience in SAAS and B2B tech businesses, I have published hundreds of high-performing lead magnet pieces. I create content that attracts your key targets, helps them make informed decisions, and then convinces them to convert.

As a qualified journalist and digital marketer, I have worked in a number of tech-based industries, including eCommerce, fintech, paytech, logistics, medtech, and technology consulting. I began my writing career 15 years ago as an online journalist before moving into B2B content marketing. My experience has given me an in-depth understanding of the role of high-quality content in demand generation, lead acquisition, conversion, and customer retention.

I am adept at creating content to build B2B audiences through effective thought leadership across digital channels. My knowledge of SEO best practices allows me to create content that consistently achieves prominence in search results.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Dublin (up to 50km)

SCURRI
Marketing Content Manager
April 2022 - May 2023 (1 year and 1 month)
Dublin, Ireland
Scurri is a delivery management platform that connects and optimises your online ordering, shipping and delivery.
Celtrino
Marketing Content Manager
September 2016 - September 2017 (1 year)
Dublin, Ireland
Writing and editing concise, accurate & optimised content for the purpose of lead generation and audience building.
·Planning and research, creative development, advanced content production, promotion and distribution
·Managing content workflows
·Ensuring production of consistent, up to date, customer-focused content
·Creating and maintaining brand consistency across all channels of communication
Xsellco
Content Specialist
October 2015 - September 2016 (11 months)
Dublin, Ireland
My role involves delivering relevant, insightful and engaging content that resonates with target audiences and promotes profitable engagement with our SAAS products, which assist ecommerce sellers. Key responsibilities:
•Driving leads, sales and revenue growth
•Increasing traffic, conversions, subscribers and regular readership
•Building product awareness and brand loyalty
•Content partnerships, influencing, thought leadership and guest blogs
•Tracking and reporting the critical metrics My role demands a high-level understanding of marketing communications and pipeline lead generation.