About Ruslan
Results-driven marketing executive with over 13 years of international experience, including 10 years in marketing leadership delivering measurable growth and operational excellence across EMEA, LATAM, APAC, and SEA. My experience spans fintech, insurtech, and martech and global projects, with a proven ability to lead high-performing teams and deliver customer-centric solutions from concept to execution. I combine a strong ownership mindset with a passion for leveraging data, consumer insights and creativity to inform strategy, consistently optimizing acquisition, retention, and engagement for both multinational corporations and high-growth start-ups. Adept at building marketing functions from the ground up, I thrive in ambiguous environments, driving innovation and process transformation to unlock new market opportunities. Recognized for developing and executing impactful global and local marketing strategies, I am a compelling storyteller and effective cross-functional collaborator, known for my attention to detail and commitment to high standards.
English
Native or bilingual
German
Basic
Spanish
Conversational
Russian
Native or bilingual
Catalan
Basic
Can work on-site
Barcelona (up to 50km)
Experience
- CMO.Works AdvisoryIndependent CMO-level ConsultantMay 2025 - Today (1 year and 1 month)Advising marketers and leadership teams on go-to-market, positioning and channel mix, practical, data-informed decisions and cross-team collaboration. Personal website: www.cmo.works
- Qatar Insurance Company | Insurtech, InsuranceHead of Marketing and Brand CommunicationsBANKING AND INSURANCEMarch 2023 - April 2025 (2 years and 1 month)- Created and implemented data- and content-driven multi-channel marketing strategies across product portfolio; owned and refined the budget. Reshaped, developed and energized the international in-house marketing team of 25+: digital marketing, SEO, CRM, PR, social media, offline, design, and content.- Enhanced deliverables by launching metrics-informed lead- and sales-related digital products (acquisition and content platforms), coordinated cross-team cooperation, ran research to identify customer deeper profile, articulated KPIs and monitored deliverables, aligned with business needs and measured business growth sourced by marketing; communicated between divisions internationally.- Accomplishments: User acquisition - organic traffic increased by over 70%, optimization resulted with 332% ROAS across digital channels, 200K database leads acquired, cost per influencer content view optimized by 40%, brand growth on search increased by 27%, PR value increased by 65%, conversion from session to lead increased by 10%, high-converting launches of media projects made from scratch.
- T-Bank, former Tinkoff | Fintech, Payments, BankingHead of Marketing, International MarketsBANKING AND INSURANCESeptember 2021 - March 2023 (1 year and 6 months)- Defined and implemented a 360 multi-channel revenue driving marketing function for international fintech payment business for e-commerce (core market: LATAM), including advertising, PR and communications, branding, events, affiliate and digital projects to ensure quick wins and long-term profitability; expanded market presence; conducted market research activities, contributed to product development, negotiated better prices for the vendors' services.- Built an in-house and external (BPO, including selection process) vendor marketing team of over 50 to amplify results through marketing programs in line with business strategy.- Accomplishments: Built the marketing function, both in-house and outsource, from the project's day zero to the first campaign within only 1 month, optimized costs per acquisition by 55%, generated mid- and long-term strategies through online and offline marketing 360 channels; adjusted positioning which increased conversion rates.
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Education
- Master's degree in Management / Project ManagementEAE Business School
- Bachelor's degree in Public AdministrationInstitute for the Humanities2011Bachelor's degree